This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing? -How do you determine which social media channels to use for a B2B brand versus a B2C brand? - What are some common mistakes that B2B companies make when it comes to social media marketing? - How can B2B companies measure the effectiveness of their social media marketing efforts? - What are some best practices f ..read more

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustainable marketing initiatives How can the impact of sustainability marketing be measured How can sustainability marketing impact a company's business goals? How can sustainability marketing impact customer behavior? If you want to connect ..read more

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following: How do pricing platforms help companies and why are platforms so important? What types of companies or industries benefit most from pricing platforms? How do you measure the success of your pricing platforms? How do you ensure the security of sensitive pricing data? How challenging is pricing using multiple channels What are the benefits of rebate programs and ..read more

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following: What is marketing mix modelling and how might it have changed from when marketers first came across the idea? What key data sources should I use for my modelling? What are the challenges involved in collecting data and what best practices would you advise? Is it only for performance marketing or is it relevant for branding measurement too? What are the current and future challenges of marketing at ..read more

On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following: What are the specific benefits of using case studies? What are some of the common mistakes marketers make with case studies? How do you choose the right case study to use? What are the key elements of a good case study? How do you create a compelling narrative for a case study? How important today is it to include proof points, metrics in case studies and how easy is that to do. How do you incorporate case studie ..read more

In the solo podcast today we discuss B2B companies and how they can use podcasts for marketing. Considering the following ideas: - Why should B2B companies use podcasts for marketing? The Pro's and Con's. - Going off on a slight tangent, a 5 min discussion on generative AI - What to consder next about using podcasts (Beyond the technical and equipment considerations ..read more

An interview with Jason Cutter CEO and Founder of Cutter Consulting Group and author of "Selling With Authentic Persuasion". Today on the program we talk about sales and cover the following topics: - Sales stereotypes: how true are they? -  Three key ideas from Jason's recent book - self awareness, "your why" and leadership - Understanding your prospects - Challenges in sales today - Persuasion or manipulation - Jason's take on this. - How sales has changed? - Moving conversations forward For any questions about what we have discussed, enquiries about sales training or to find out more ab ..read more

An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics: - What parts of the marketing funnel are best suited to programmatic? - Targeting - How targeted can you be? How targeted should you be? - What size and kind of companies could best utilize programmatic? - What about brand safety? - What does the future hold for programmatic in the next few years? Cristina suggested a few sources to find out more about programmatic advertising, including the following: http ..read more

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand. We cover a fair few topics in this episode so I have listed out so of the main items we discuss: Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Information (Greater customer personalisation), 3. Social (Shared community values), 4. Transformation (The consumer is in charge) How to cope with Covid-19 - Focus on operations for sure, but think about c ..read more

A discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including: - Video messaging - Multi touch marketing attribution - Marketing mix modeling - How to experiment with your marketing - Facebook shops and shopify: making it easier yor your customers To reach out and connect with Ty you can connect with him at LinkedIn: https://www.linkedin.com/in/tyyaffe/ or Email: ty@luxu.co  ..read more