In this episode, Shoham interviews Nimo Shkedy, who shares his unique approach to Growth Hacking. Drawing on his background in Israeli intelligence, he talks about clever ways to identify your most probable customers and how to reach out to them in meaningful, personable ways–at scale. Unravel the art of growth hacking through the examples that Nimo shares ..read more

In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing.  Amit provides us with valuable insights on how to effectively come up with a strategy, whether it's best to wait and listen or take charge immediately, and how to make the most of the "first 100 days of grace." When we shift our focus to marketing budgets for 2023, Amit offers great advice on how companies can effectively navigate the challenges that come with a recession and tips for professionals on ..read more

In this episode, you’ll hear about what it was like for Efrat to be the CMO of the global company, MindSpace, during the global pandemic of 2020.  Mindspace is a company for flexible offices in 40 locations, 20 cities and 7 countries around the world! It’s a place where business owners and entrepreneurs can rent space to come work together in a shared space or private office. Efrat shares her experience on how she steered through the crises, and how she motivated employees in the company to amplify social media for the company and for themselves. She shares her approach to marketing and b ..read more

In this episode Peter Caputa shares some of his greatest learnings from his journey building Databox. Especially interesting to learn from him is how Databox go about generating content that is especially attractive to his target audience. Peter shares his practices very openly and generously.  Also in this episode Peter shares insights from his 10 years at HubSpot and how he built the agency partner program, which made a huge impact for HubSpot’s market penetration.  ..read more

Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at Percepto, joins the conversation in this episode to share Percepto's unique response to the covid-19 crisis. She shares how Percepto shifted the focus of their messaging to meet the demands of their growing audience in a relevant and meaningful way. You can find the show notes and more information by clicking the link: https://bit.ly/4SLxC3d ..read more

Getting better and more innovative kinds of data is crucial to the decisions many businesses and investors make. Ethan Chernofsky, VP of marketing at Placer.ai, joins this episode to share a new valuable solution for making better business decisions, as well as how his company leverages location analytics to use foot traffic data and how people move around to provide accurate insight on locations all across the United States. You can find show notes and more information by clicking here: https://bit.ly/2AxJAeo  ..read more

As we continue to navigate our way through these uncertain times, is it possible to adjust our marketing in a way that will allow growth for our businesses? To help me answer this question is someone well-versed in the marketing world: Amit Bivas. Amit is a member of the management team for Optimove, a company founded in 2009 that drives measurable business growth by optimizing personalized customer marketing. You can find show notes and more information by clicking here: https://bit.ly/3eJC9jG  ..read more

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos' mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of uncertainty. You can find show notes and more information by clicking here: https://bit.ly/3aaUO4x ..read more

Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one of my closest friends and someone I frequently turn to for advice, to discuss how to lead during a crisis. Moty is the founder and CEO of NEST - Negotiation Strategies, a global consulting company that provides complex negotiations and crisis management training, consulting, and operational support to executives in the corporate world. You can find show notes and more information by clicking here: https://bit.ly/2y2aDwN  ..read more

Perry Nalevka, CEO of Penguin Strategies, joins us today to share his unique perspective on how to succeed as a CMO—including what to do and what not to do. Perry has a lot of experience and knowledge in this area, and he will shed light on how to overcome communication gaps between CMOs and other parts of the company, as well as what causes these kinds of misalignments in the first place. You can find show notes and more information by clicking here: https://bit.ly/2RzGqg0 ..read more