You don’t know what you don’t know. So a multinational enterprise approached Bombora to help them find and fill the gaps in their buyer’s journey they even know they had. In this special podcast episode of The Intent Data Exchange, Marc Johnson and J.P. Joyce of Bombora chat about a B2B enterprise’s journey to enrich their first-party data and better understand how Intent data can be used throughout the customer journey, not just in sales and marketing ..read more

In this special podcast episode of The Intent Data Exchange, Marc Johnson and Lauren Davis of Bombora chat about a global management consulting firm's journey to implement Intent data and the strategic moves that came into play to position this customer for a cookieless future ..read more

Every new year, leaders look for ways to improve processes, innovate product experiences, and inspire their teams. How can you be the leader your team really needs? This latest podcast episode has some insight. In this podcast episode of The Intent Data Exchange, Mike Burton, VP of data sales and co-founder of Bombora chats with Rich Eldh, co-founder & managing director at Sirius Decisions, now Forrester. Rich discusses his interesting career journey — from a salmon canning company in Alaska to being the founder of SiriusDecisions, a B2B research and advisory firm, before its acquisition b ..read more

The secret to helping your sales team achieve more revenue? Teamwork. In this special podcast episode of The Intent Data Exchange, Marc Johnson and Dale Scoggin of Bombora chat about a payment card provider's journey to implement Intent data and the collaborative effort to partner with this Bombora customer. Sure you've heard numerous teamwork tips before, but Dale discovered this enterprise sales opportunity within his first weeks of onboarding at Bombora and unexpectedly closed the sale shortly after with the help of numerous cross-functional team members. He shares practical and tangible ad ..read more

In this special podcast episode, McKenzie Farquharson , enterprise customer success manager at Bombora, joined Marc Johnson, COO at Bombora, to share her experience implementing Intent data for a network and system management software customer. McKenzie gets into the nitty gritty and shares: How the Bombora team worked with the customer’s marketing and marketing operations team to implement the Intent data in 6sense The analysis of a list of topics and closed won accounts to understand the buyer’s journey of each product ..read more

Is there a wrong or right way to do ABM? Hillary Carpio, Director of ABM at Snowflake, dishes some ABM adoption tips in this episode of The Intent Data Exchange with Mike Burton, VP of data sales and Bombora co-founder. In addition to hearing the story of her career path, you’ll hear Hillary’s formula for aligning marketing with SDRs and Snowflake's plans for scalable and consistent growth ..read more

After several CMO and business leadership roles, Scott Vaughan is an active advisor and consultant working with CMO, CXOs, founders, and the like. Listen to this episode of The Intent Data Exchange to hear Mike Burton, VP of data sales and Bombora co-founder, chat with Scott about his experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses. In addition to hearing the stories of his career path, you’ll hear: Key elements of a truly unified GTM strategy (and the characteristics of a bad one) Why a GTM strategy is not a sales or marketing responsibility Wh ..read more

Every startup has a story behind its successes and roadblocks. Viral Bajaria, CTO and co-founder of 6sense, led 6sense through a transformation when the market was asking for something else — and succeeded beyond expectations. Listen to this episode of The Intent Data Exchange to hear the story of how 6sense was founded and the factors that help shape its mission and global culture today. You’ll hear how 6sense customers are shaping what’s next with the platform and the advice he tells every entrepreneur like: Challenging the status quo What is takes to reinvent your business A common oversig ..read more

As the assistant VP of global brand and marketing at MetLife, Matt Diiorio has helped his teams adopt a new mindset for continuous growth and improvement. In this episode of The Intent Data Exchange, you’ll hear Matt’s career journey and his must-haves for building a culture of change with agile approaches, like: Having advocates within the organization embrace change and test new tactics Aligning on guidance from a Northstar to drive collaboration Celebrating the wins and identifying the setbacks ..read more

As CMO of Juniper Networks, Michael Marcellin is responsible for driving growth and ensuring their products expand successfully into new markets and verticals. In today's fast-paced world, is there an accelerated way to get customers to experience the value and ROI of your products? Listen to this episode of The Intent Data Exchange to hear Michael’s customer-listening strategy for growth. Key takeaways include: How to build a winning customer service and support team that reduces churn Organizational changes that help deliver differentiated value to customers Recommendations to guide product ..read more