Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level. On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. In this episode, Billy shares ways to improve your ABM efforts: How ..read more

Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level. On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. In this episode, Billy shares ways to improve your ABM efforts: How ..read more

Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships. But there are groups out there that have mastered the art of groups. CORE Connect is one of those groups. Meagan DeMenna is the Chief Growth Officer at CORE Connect and she shares her thoughts on how to build stronger relationships to improve your ..read more

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you! We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month event in June 2022.  Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts. Listen in to learn more about: Why Ollie opted for a month-long vs. "a couple of days" long event The operatio ..read more

Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata, is the expert you need to connect with. In this episode, Steffen joins us to discuss: the importance of building a revenue-focused content marketing plan  why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch only how this approach can help guide and justify time, resources, and spend on content marketing  About Steffen HedebrandtSteffen Hedebrandt ..read more

We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix."  Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she takes with clients to achieve their goals with a website redesign. Want to get in touch with Danielle? She's most easily reached by email (she gives her email address at the end of the episode).  --- About The B2B Mix Show The B2B Mix Show ..read more

On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta, about ways people can improve their LinkedIn game in 2022.  Ved (that's what we call him ?) shares: Some background on LeadDelta How LeadDelta is different than a premium LinkedIn subscription Tips on messaging for LinkedIn from the eBook, 50 Proven LinkedIn Messages To Use In 2022 Want to connect with Ved? Look for Ved on LinkedIn. --- About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your ..read more

What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead! This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including: SocialBee UpContent (If you decide to sign up, why not use our affiliate link? ? https://my.upcontent.com/sign-up?fp_ref=b2bmix) HubSpot (FYI: we're a HubSpot partner) Rasa.io Canva About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with you ..read more

Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject! In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward with a crawl-walk-run approach to account-based marketing. Meet Our Guests Brenna: Brenna is the Senior Enablement Manager at Terminus. In her role, she manages the creation and delivery of customer education and training programs through Terminus's su ..read more

In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic. SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation (http://bit.ly/37Vd9Ez) Alex touches on: The importance of event marketing to business leaders How companies reallocated trade sho ..read more