Episode 13: Motorcraft® – Tried & True Since 1972
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former guests — including shop owners, Ford insiders and a driving force of the Motorcraft racing team. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by Ford is also available wherever you prefer to listen to podcasts: LISTEN ON SPOTIFY® LISTEN ON APPLE® PODCASTS LISTEN ON GOOGLETM PODCASTS About Motorcraft® Motorcraft offers a complete line of repl ..read more
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Episode 12: Bob Tasca III and Michelle Stallard-Hakim
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Youth & Education Services (YES) program – with added insight from Ford insider and drag-racing enthusiast Michelle Stallard-Hakim. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by Ford is also available wherever you prefer to listen to podcasts: LISTEN ON SPOTIFY® LISTEN ON APPLE® PODCASTS LISTEN ON GOOGLETM PODCASTS About Motorcraft® Moto ..read more
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Episode 10: Harrison Burton
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season to running the next-gen car to driving for the Wood Brothers and brands like Ford, Motorcraft® and Quick Lane® Tire & Auto Center. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by Ford is also available wherever you prefer to listen to podcasts: LISTEN ON SPOTIFY® LISTEN ON APPLE® PODCASTS LISTEN ON GOOGLETM PODCASTS About Motorcraft® Motorc ..read more
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Episode 9: Recruiting Tomorrow’s Techs
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and why Ford is being proactive. And we hear what two young auto repair tech program grads have to say about their training – and future. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts of ..read more
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Episode 8: Preparing for the EV Future
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer then talks with us about everything from pulling 6Gs to recruiting techs to piloting an electric ride. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and ..read more
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Episode 7: Retaining Skilled Techs
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
How is the growing shortage of skilled tradespeople affecting the world of auto repair? A contributing writer for Forbes and a leader at Ford discuss the issue. Then we catch up with the team who helped drive the Rocket League Ford F-150 from the gaming world into the real world. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the righ ..read more
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Episode 6: Demystifying Diesel White Smoke
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of Ford Performance Racing School about the exciting “educational experiences” offered. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the rig ..read more
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Episode 5 Highlights: Why Business is Looking Up?
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive, discusses the outlook for the auto repair business coming out of the pandemic – and the rise of used car sales. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide a ..read more
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Episode 4: Women Driving Business
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
How is the 2021 all-electric Mustang Mach-E fast-forwarding us into the future? What’s the story behind the 2021 Bronco™ Sport racing to victory in the off-road Rebelle Rally? Meet the all-female teams in the driver’s seat for each of these feats as we talk shop and celebrate Women’s History Month. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high q ..read more
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Episode 3 Highlights: F-150 Truck Hits Gaming World!
THE LIFT Powered by Ford
by Ford Motor Company
1y ago
Jason Rowells, video game designer, and Matt Wolf, gaming expert, chat about the exciting introduction of the iconic Ford F-150 into the megahit video game Rocket League. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independen ..read more
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