In today's fast-paced digital age, where online platforms dominate the marketing landscape, the significance of print advertising might seem to be fading. However, when it comes to the residential real estate market, the power of print advertising remains as strong as ever. In this article, we will delve into the reasons why print advertising remains an essential component for successful residential real estate marketing campaigns ..read more

The physical act of moving is often a hassle. But starting over somewhere fresh and new can be super exciting. The downside? The cost. Unless you have an employer that is paying you to relocate, the cost of moving — which averages around $1,400 — can be daunting. Enter cities and states that are looking to attract new residents ..read more

If you’re like most home sellers, you probably already know that working with a realtor can mean so much during the home selling process. They can make your home sell faster and for quite a bit more, but most importantly, they can make the entire process a bit less stressful. Hiring a realtor to sell the house that’s the perfect fit for you, though, can be challenging. How do you know if you’re getting the right realtor? It all comes down to the questions you ask during the first meeting with a realtor. How do you know what to ask during that meeting? You might have lots of questions, but ens ..read more

Ready to put your home on the market? Many people hope for a stress-free sales process, but the simple reality is that those ideal sales seldom happen. It’s pretty rare to list your house one day, find a qualified buyer the next, then close just a few weeks later. Instead, the process is far more complicated, and knowing what to expect when selling your home is key to navigating the days ahead. What are the steps for selling your home, and how will you know what to do next? This guide can take you through the entire process.  ..read more

Having your home on the market while you still live there can be quite difficult. After all, home showings can happen at any point in time, and while you may be given quite a bit of notice for one, you might only get ten to fifteen minutes before potential buyers arrive on that next showing. Learning how to present a house for sale is difficult, but there are a few things that can help. These tips for preparing your home to show will be a boon every time a realtor calls to arrange a showing. You may even want to download and print this checklist ..read more

The home selling process can be affected by many factors. It’s not just about your curb appeal, how you have your home priced, or working with the right real estate agent. Instead, it may be about listing your home during the right season. Sometimes called peak season, finding the best time to sell a house in Florida may make the difference between it spending a few days on the market and your home spending a few months on the market.  ..read more

These days, few real estate agents know what to expect out of the real estate market. After the decline with the COVID-19 pandemic, then the rapid upswing as everything reopened, it’s tough to decide what might be coming next. However, the reality is that if today’s market is anything, it’s a sellers’ market. Real estate agents across the country are looking for ways to get ahead in this tight market. What can you do to improve your firm’s numbers? These tips can help.  ..read more

For many people, a home is the most significant investment they’ll ever make. Because those purchase prices can be so big, though, many buyers get cold feet before the home buying process is complete. As an agent, what can you do to prevent home buyer’s remorse before closing? Can a buyer of a house back out before the transaction is complete? You can take several steps, and while a buyer can back out, making the right moves can help prevent a potential problem.  ..read more

Real estate professionals want to grow their businesses just like companies in any other industry do, and for most, that means a better marketing plan. A recent National Association of Realtors study found that 87% of people turn to a real estate agent to buy their home, so reaching prospects is more important than ever, particularly in today’s crowded marketplace. What real estate marketing tips can you use this summer to help enhance your brand and keep your sales pipeline full? Take a look.  ..read more

Spring is the hottest time to find houses because everyone gets very excited to come out of winter, see the landscaping bursting into color and get outside. Dreams burst into technicolor in the housing market during springtime. However, summer is right on the heels of spring when it comes to the real estate markets. That is because during the summer, people tend to have more time to house hunt. At that time, families are not dealing with school anymore, there is vacation time to use, and ease of neighborhood walkability makes summer house buying more attractive for some people ..read more