Printed Tape Market worth $38.4 Billion by 2026 at a growth rate of 5.9% - IndustryARC  EIN News ..read more

Finding the right printing service for you and your business is a crucial decision. There are so many important factors to consider when choosing the right company for you. In Houston, you can find choices all over the city, but when it comes to reliability and quality, Alliance Graphics and Printing offer services like no other. Here are some of the important factors and tips to consider as a helpful guide when searching for printing services near you: Find a company with extensive experience. Company’s with considerable amounts of experience are less likely to make mistakes than a company wi ..read more

When trying to reach your customers, direct mail is hands down one of the most effective ways to draw in new consumers while bringing back loyal valued clientele. With Houston, Texas being one of the largest and fastest-growing cities for businesses, direct mail can reach its 2.3 million residents with our simple, yet highly effective direct mail printing service. Direct mail can be used for: Coupons to bring in customer traffic, Alert consumers about new products, Create local event awareness, Inform buyers of available local services, Create overall brand awareness, Offer discounts, Provid ..read more

Developing a label should never be something that is rushed. It needs to be thought out well beforehand and it is a representation of what you and your company are all about. This might seem a little bit more philosophical than practical, but in reality, a proper label can be one of your most powerful marketing and branding tools available. It is something that will always place a gentle reminder to new and existing customers. There are certain components that go into most great labels and they can go into your future one as well. It just requires being consistent and sticking to what would wo ..read more

Digital Marketing is a critical strategy that you want to focus on to build out your online presence. Yet another great way to bring and generate traffic online is with an offline approach. Utilizing offline, and print media especially, in combination with your digital marketing strategies, will help you have a complete and holistic approach to getting the widest possible audience. We can call this cross-media marketing, where the fusion of offline and digital marketing meet. Print media itself is actually on the rise, and there are more and more innovative ways that businesses like yourself a ..read more

We live in an online world, right? There’s no need any longer to even consider printing in any format as everything is done through the internet. Email, social media, e-commerce. It’s all online so digital printing is basically on the way towards extinction right? Digital printing is actually on the rise with a CAGR of 6.7% through 2026. The market has only recently slowed down, and that is directly attributed to the pandemic, which has slowed down many businesses covering a variety of industries. Yet digital printing is on the rise now more than ever, and that is thanks to several factors. Te ..read more

What was the last promotional item you received? Better yet, what was the last one you kept and used? With promotional products, we may first think of low-cost throw-away items like pens and pencils, keychains, beer cozies, and shopping bags. Most likely it’s because they are given out in bulk seemingly without much thought behind the gift. Thankfully, marketing with promotional products has come a long way in the last few years. The cheap, bulk items have been giving way to well-thought-out and planned promotional products that do much more than just remind people of your company name. They a ..read more

Like a fast-moving and unrelenting tsunami, the pandemic of 2020/2021 has forever changed the landscape of modern business. Pre-pandemic consumer and business trends were accelerated forcing many businesses to adapt or die. Forced to stay home more, digital services and online retail growth skyrocketed. Due to this trend, some would assume that digital marketing and communication have put the final nail in the coffin for commercial printing. Is commercial printing a dying industry? Does the digital world have a place for print media?   Is print media dead?   Some digital marketing ag ..read more