All streetwear fans own a hoodie (or hoody – your choice!), if you don’t then you should! But why is the hoodie the greatest piece of clothing of all time? Here’s why you should invest in this wardrobe staple: Comfort: Hoodies are typically made from soft, cosy materials like cotton or fleece, providing a high level of comfort. Opting for a loose fit or oversized style allows for easy movement, making them perfect for lounging around or engaging in casual activities. Perverse Demand’s Signature Hoodie in Peach, oversized with added stretch and a soft peached face. Versatility: Hoodies are incr ..read more

Recently SME magazine caught up with Perverse Demand‘s Creative Director and Fashion Designer, Nathan Palmer, for a chat: Nathan was a promising sportsman in his youth, impressing in both rugby and athletics, but his life changed for ever when he suffered a serious hamstring injury in his early 20s. With a career in sport no longer an option, Nathan had to consider other options and his has gone on to make waves in fashion. Read the interview by SME Magazine below… https://www.smeweb.com/nathan-palmer-bespoke-tailor-makes-his-mark-in-the-world-of-fashion/ For a smarter look by Perverse Demand ..read more

PRESS RELEASE MARCH 2024 Nathan Palmer and his streetwear brand Perverse Demand will play an integral role in putting Welsh fashion on the cultural map at Cardiff Fashion Week 2024. Nathan Palmer and Perverse Demand – will feature in the designer village and catwalk shows at Cardiff Masonic Hall which will be one of the highlights of Cardiff Fashion Week which takes place from 20 – 27 April. The week is promising to be a seven day celebration of fashion showcasing the very best design talent of retail and fashion design in Wales. For Nathan Palmer and Perverse Demand, the week presents an ..read more

The word Hypebeast emerged in 2005, with the introduction of an underground sneaker blog by Hong Kong based Kevin Ma. The blog built its following by sharing information about exclusive sneaker drops. Such was the interest and success of this, Hypebeast expanded to cover streetwear, lifestyle and digital. In 2012, Hypebeast expanded to include a curated collection available for direct e-commerce. What is a Hypebeast? If every culture has it’s geeks, Hypebeasts are the geeks of streetwear. Founded in sneaker culture, the definition describes the desire to own the latest ‘thing’. We all know tha ..read more

The word Hypebeast emerged in 2005, with the introduction of an underground sneaker blog by Hong Kong based Kevin Ma. The blog built its following by sharing information about exclusive sneaker drops. Such was the interest and success of this, Hypebeast expanded to cover streetwear, lifestyle and digital. In 2012, Hypebeast expanded to include a curated collection available for direct e-commerce. What is a Hypebeast? If every culture has it’s geeks, Hypebeasts are the geeks of streetwear. Founded in sneaker culture, the definition describes the desire to own the latest ‘thing’. We all know tha ..read more

Ignoring #bluemonday We all know January is generally acknowledged to be the most depressing month of the year. Here at Perverse Demand, we’ve decided to embrace the positive! You can now stop wandering the shops, desperately searching for gift inspiration for your family and friends, and once again think about what you would like instead. Whilst it’s still freezing, with perhaps snow yet to come, apparel design has turned its view to spring. This means there are 1000’s of amazing streetwear deals, coupled with a new exciting season to shop. Streetwear Offers by Perverse Demand – January Only ..read more

It’s more than 4 weeks since Nathan’s highly acclaimed show in the Royal Welsh College of Music and Drama. Now that our feet are back on the ground we now wish we could do it all again! (There is more news on this coming up soon!) We are excited to share some of the Press and Interviews associated with the show, please read on for more… On the Night A night filled with Style and Glamour and a truly magical catwalk design. We enjoyed seeing some famous names on the catwalk, including Welsh Icon’s Ian Watkins and Colin Jackson. In addition newly crowned Celtic Boxing Champion Lloyd Germain and P ..read more

Who Invented Streetwear? If you’re interested in contemporary fashion and wondering who invented streetwear, you may find lots of different answers. Streetwear, as we know it now, began in the 1980’s and 1990’s and can be traced back to California’s surf and skate culture. Surfers and skaters started by customising their boards with stickers and their own graphics. Pretty soon their signature style included clothing featuring similar logos and designs. The key pioneers of this emerging surf and skate trend include: Shaun Stussy, originally a surfboard manufacturer who scrawled his surname on h ..read more

Fashion trends change quickly, while authentic brands have the power to stand the test of time and leave lasting impacts. In 2023, trends seem more permanent as trends evolve from trendy styles into timeless looks that create lasting results in our culture. In this article, we’ll examine authenticity’s transformative power in fashion branding by looking into the evolution of trends, psychological effects on consumers, storytelling’s role, collaborations’ potential power, and its future; join us as we unlock authenticity’s full potential to leave an indelible mark in the fashion world! Fashion ..read more

As we come to the end of Pride Month 2023, the fashion industry has a new buzzword – Gender Fluid Fashion. So what’s next for the Fashion Industry? Can fashion really be gender fluid? Historically retailers have always focused collections on the binary. From focusing designers, design inspiration and color palettes to using sales signage and categories to direct customers to a gender based shopping area. But who makes the rules? Fashionistas have tended to ignore the labels, lifting pieces from their partners wardrobes and creating trends such as the ‘boyfriend’ jean. The youth male celebritie ..read more