Kickstart Your Accountant Marketing with Direct Mail With various tax and annual report deadlines quickly approaching, it’s important to find creative ways to effectively engage your tax and finance clients. Using direct mail as part of your accountant marketing strategy can break through the e-junk clutter and increase sales! Direct mail campaigns provide a tangible and personalized approach, making them an ideal choice for promoting your tax and accounting related services. Preferred Direct offers services that have helped Accountants nationwide with all 4 steps of their print marketing c ..read more

5 Pro Tips for Your Annual Company Newsletter In the world of business, annual company newsletters are the best source of distributing a company’s journey over the past year. These annual reports have become far more than just a measure of successes in numbers. Companies have used these newsletters to showcase achievements and company growth, highlight employees, share customer stories and testimonies, as well as future company goals and aspirations. Are you new to the world of business marketing? Here’s a few tips from the Print & Mail Pros at Preferred Direct to ensure your next compa ..read more

Print-on-Demand: A Game-Changer for Economical Print   Businesses and entrepreneurs alike are constantly seeking ways to streamline their processes and reduce costs. More and more companies are moving away from traditional mass printing methods with large print runs, substantial overhead expenses, and the risk of unsold inventory. With the emergence of the Print-on-Demand (POD) through digital printing technology, customers now have a more economic and efficient solution for their mass printing needs. Preferred Direct, an industry-leading print, direct mail, and digital communications ..read more

Non-profit organizations play a crucial role in addressing various social issues and causes. To continue their vital work, they often rely on the generosity of donors. In today’s digital age, where online fundraising platforms and social media dominate the scene, one traditional method still stands strong: direct mail campaigns. In this blog, we’ll explore how direct mail can be a powerful tool for non-profits to boost donations and make a lasting impact. The Power of Direct Mail in Fundraising Direct mail is a tried-and-true method of fundraising that has stood the test of time. Its effec ..read more

In the world of politics, capturing the hearts and minds of your constituents is key to success. In today’s digital age, traditional political marketing strategies alone may not suffice. Enter omnichannel marketing – a multifaceted approach that seamlessly integrates various marketing channels to create a compelling and impactful political campaign. Preferred Direct, an industry leader in print, direct mail, and digital communications, is here to guide you through your candidate journey with proven solutions for a successful political campaign. The Power of Omnichannel Political Marketing ..read more

Preferred Direct Expands Capacity With 2 New Equipment Technologies   Second Generation Family-Owned Printer Invests In Their Future   August 21, 2023 Norfolk, VA – Preferred Direct, industry-leading print, direct mail, and digital communications partner, is proud to announce the successful installation of a new Hunkeler-Horizon roll-to-fold converting machine and a new performance upgrade to their HP 250 Digital Press. These strategic investments will further increase the quality, efficiency, and lead times of the company’s printing, finishing, and mailing services nationwide. Pu ..read more

What is Saddle Stitch Binding? From comic books to corporate brochures, examples of saddle stitch binding are everywhere we look. But what is saddle stitch binding exactly? Saddle stitch binding is a bookbinding method where sheets of paper are folded and secured together with staples or stitching along the folded crease. The term “saddle stitch” comes from the saddle-shaped equipment used to drape booklets over during the stapling or stitching process. Typical booklets range anywhere from 8 to 100 pages. Depending on paper thickness, the maximum page count can increase or vary by applicat ..read more

In the fast-paced world of business, collaboration and synergy are key ingredients for success. One very important partnership that often is underestimated is the relationship between your company, your marketing agency and your commercial print partner. In an era where digital marketing dominates, the tactile power of printed materials can be overlooked. Yet, there’s an undeniable charm to holding a beautifully designed brochure or receiving a thoughtfully crafted direct mail piece. This is where the partnership between a marketing agency and a commercial print partner shines. Seamless intera ..read more

With the constant push for higher digital engagement, perfectly curated social feeds, and algorithm optimized content, it’s easy for businesses to focus their marketing budgets into the digital space. But is it really worth it? Digital marketers estimate that the average person sees over 4,000 ads in a single day and spends only 0.7 seconds “gazing” at each social media ad. In this massive sea of digital ads, how can businesses differentiate themselves or stand out? Short answer: Printed Collateral. Digital Marketing vs. Print Marketing Before we take a closer look at the advantages of pri ..read more

Infographic: Key Postcard Elements   Discover the most popular postcard sizes and technical postcard elements like how much room to leave for post office markings, the mailing address, stamp area, and more! Have a design in mind? Check out the infographic below and start designing your next successful direct mail campaign following these key postcard elements. Then contact Preferred Direct to handle the rest! Get Started on Your Next Postcard Project Today! 10 Healthcare Marketing Ideas To Help Grow Your Practice 10 Healthcare Marketing Ideas To Help Grow Your Practice As a medical ..read more