In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.” This week on the Do It With Intention Podcast: Learn how to stop treating people as “money faucets.” And how to pivot to a marketing strategy built around genuine personal relationships and service.   Reso ..read more

This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time. And how the business principle called Parkinson’s Law can be overcome to help productivity. Resources from this episode: Grab your free practi ..read more

This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work? Learn how to attract clients by being clear about what you do and how you can help them. Resources from this episode: Grab your free practice-building resources here ..read more

In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be really overwhelming to know where to start. So today I’m going to give you 3 things that you can do right now to improve your website.” This week on the Do It With Intention Podcast: Learn why images “above the fold” are so important and how to us ..read more

This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited. “If you get bad advice from someone about your business, do your best to stay grounded and centered. Don’t let it rattle you. Here are a couple other things you can do as well.” This week on the Do It With Intention Podcast: Lear ..read more

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing trick on the internet. This week on the Do It With Intention Podcast: Find out how Heather settled into her own practice by making smart investments (electric massage table? yes, please!) Why des ..read more

In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business. Learn why mastery in your modality still requires a solid business foundation for success, and a solid plan to build that foundation. And why even with certification, you’ll still need to do the work ..read more

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This week on the Do It With Intention Podcast: Learn why trying to build a successful, sustainable business without help from outside resources just … does … not … work. Find out why it’s always beneficial to lean into support, especially on the busin ..read more

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn how achieving mastery, otherwise known as “practice makes perfect,” can lead to clients getting better results, which leads to an ideal practice. Find out how improving your skills is only effective if you also learn to create a strong business fo ..read more

In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how to work through it. Learn why support and guidance are so important to both your own health and the health of your business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywor ..read more