In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everything — contrary to what you might think — can quickly derail a successful marketing or communication strategy. How automated templates can often come across as transactional — NOT what your potential clients are looking for. How to implement 3 str ..read more

In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by asking these key questions. How using attract strategies (memberships, subscriptions, discounts) can often lead to customer confusion and frustration. Find out the best ways to be clear and intentional about improving your business instead of c ..read more

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are. And about how trying too hard — clinging, grasping, desperate — can turn potential clients off. Then, find out some ideas ..read more

"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they’re looking for. This week on the Do It With Intention Podcast: How to differentiate different types of care in your practice Outlining which care is appropriate for each client And how to let your clients know they may need more than one ses ..read more

In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business — to clients re-booking. Learn what “anchoring a session” is and how it can help your massage or bodywork business’s bottom line. And some suggestions of what NOT to do to pressure clients to re-book.   Resources from this episode: Gr ..read more

In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.” This week on the Do It With Intention Podcast: Learn how to stop treating people as “money faucets.” And how to pivot to a marketing strategy built around genuine personal relationships and service.   Reso ..read more

This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time. And how the business principle called Parkinson’s Law can be overcome to help productivity. Resources from this episode: Grab your free practi ..read more

This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work? Learn how to attract clients by being clear about what you do and how you can help them. Resources from this episode: Grab your free practice-building resources here ..read more

In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be really overwhelming to know where to start. So today I’m going to give you 3 things that you can do right now to improve your website.” This week on the Do It With Intention Podcast: Learn why images “above the fold” are so important and how to us ..read more

This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited. “If you get bad advice from someone about your business, do your best to stay grounded and centered. Don’t let it rattle you. Here are a couple other things you can do as well.” This week on the Do It With Intention Podcast: Lear ..read more