Outdoor advertising and branding encompass plenty of different solutions, but pole banners are one option that truly stands out for both visibility and effectiveness. These banners, typically hung from light poles or street posts, are an effective way to capture attention from both pedestrians and drivers. Their eye-catching presence on main thoroughfares makes them ideal for promotional campaigns, informational signage, and other communications. To ensure your banners live up to your standards, you’ll need a reliable partner to bring your ideas to life. Here are a few of the most important fa ..read more

If you’re planning to install signage in a parking garage or other public place, your preparations have to include more than just design and fabrication. You’ll need to make sure that you have gone through all the necessary steps and paperwork to get a permit and ensure compliance with local regulations and codes. When you work with Priority Graphics, we bring extensive experience in handling all these regulatory steps, taking the hassle out of the process so you can focus on what matters most! The specific process may vary depending on the jurisdiction, so it’s essential to check with the loc ..read more

At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. SWAG BOXES Do you remember how much fun it was (and still is!) to unwrap a gift for your birthday when you were a kid? Swag boxes aim to recreate that joyful experience and direct positive energy toward your brand. Swag boxes are great for any number of occasions, whether you’re assembling welcome kits for a special event, giving new hires an onboarding pack, or showing appreciation for work anniversaries ..read more

In a brick-and-mortar location, having the right signage is crucial for building an in-store experience. No matter how large or small your location, wayfinding signage can make the customer experience smoother, more satisfactory, and more profitable. What Is Wayfinding Signage? Unlike promotional signage, which is aimed at attracting prospective customers and convincing them to visit a location, wayfinding signage is created with customers who are already at the location in mind. The signage provides directions for customers, helping them navigate through the store’s layout to find what they’r ..read more

Monotype’s annual Type Trends Report features ten of the most exciting, cutting-edge trends in graphic design and typesetting, and we’ve got all the insights you need to make your next project a standout. Here’s what you should know about the year’s top trends.   MIX AND MATCH TYPEFACES Designers are looking at unexpected pairings to convey messages of change, creativity, motion, and liveliness. A vibrant mix of different, random-seeming fonts, tied together by similar weights and color palettes, can visually represent a sense of controlled chaos, diversity, and life itself. On the other ..read more

THE TRICK IS IN THE PIVOT The tactic is something Ray Sheehan has learned all too well to embrace the past few years. As founder of Old City Media, Sheehan created a national sponsorship marketing agency that helps brands connect with target demographics through experiential marketing. The pivot came amid the pandemic, which forced Old City Media—like scores of other companies—to make a series of changes it is still grappling with. One of those changes hit at the very core of what Sheehan had built the past 20-plus years, namely a team that had a unique ability to bridge the necessary gaps nee ..read more

As the eye roves over your organization’s space, whether in an office or a retail location, environmental graphics can play a big role in conveying key brand values and messaging. There’s one area that, perhaps, doesn’t get enough attention: the floor beneath your feet. Floor graphics tend to be less flashy than wall graphics, but they can be an equally powerful tool to highlight messaging and drive goals.   What Are Floor Graphics? Floor graphics are a specific form of environmental graphics that are designed to be used on the floor, rather than on walls or as standalone pieces. They can ..read more

Choosing Sidewalk Graphics Sidewalk graphics are an interesting and sometimes even bold choice for businesses to use. They’re similar to floor graphics in the sense that they transform the surface we walk on into a canvas for branded messaging. This can range from directing foot traffic to promoting a special deal or event or just reminding passerby of your brand and location. The difference, of course, is the location of those walking surfaces. Where “traditional” floor graphics are applied to flooring in stores, offices, tradeshow booths, and other interior locations, sidewalk graphics are d ..read more

For clients, tradeshows are often about visiting as many booths as possible in a short time; for companies, it’s all about capturing attention and standing out from the crowd. However, even the most energetic attendees will appreciate a place to take a break for a few minutes. By creating a “lounge in our booth” vibe, your brand can attract more attendees and keep them in your booth longer. Here’s What to Do: CHECK YOUR BASIC LAYOUT To create a comfy, chill, and welcoming vibe, you’ll first want to make sure that the overall structure of your booth is conducive to creating that mood. You’ll ..read more

One of the first things you see when you get a swag box or corporate gift is the package itself. Those elements are your first chance to make a great impression on your audience. Shifting from plain packaging to a creative presentation is an important first step to build an emotional connection with your audience. Research has suggested a five-part gifting “experience”: preparation (picking out the gift), exchange (the actual givingand receiving), reveal (unwrapping and first seeing the gift), use (actually using the gift), and reflection/reciprocation (the recipient considering the meaning ..read more