On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium.  Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader.  In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of tell ..read more

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian.  Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.   In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product tea ..read more

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.   Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles.  Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.   How to Grow a CMO is brought to you by The Marketing Pr ..read more

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno. Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field.  How to Grow a CMO is brought to you by The Marketing Practice - the global lea ..read more

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category.  We discuss: How marketers use technology in a way that sellers don’t How challenges can help shape a leader Influences past roles have on a CMO’s skillset Getting the most out of your resources in a tough economy The role of brand in building world-class marketing organisations Mentioned in this episode: Brought to you by CMO Cro ..read more

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally.  Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales.  He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences. We discuss: How to structure a team to fulfil the role of marketing The value of behavioral science in marketing The best ways to approach testing creative ideas How data supports the challenge of ‘mo ..read more

John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle.  John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands. We discuss: Marketing a brand's vision for the future Powerful marketing philosophies to flourish sale pipelines How to maximise your time with stakeholders The hallmarks of a strong working relationship ..read more

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way. Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020. We discuss: The role of marketing and how it is used at Indegene How to articulate the value of brand to your leadership team What building a purpose-driven brand is all about How to implement and build strong team culture ..read more

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business.  Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey. We discuss: The role of sustainability and purpose Arcadis' approach to driving demand and balancing brand Her approach to building world-class marketing teams How to nurture teams in challenging environments ..read more

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands. Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue.  Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for introducing the Finish concept of “Sisu” to Verizon. We discuss: Her marketing philosophy and the Sisu mindset How Verizon Business positions itself and solves customer problems Translating B2C awaren ..read more