Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies. In this episode, Jeaneen unpacks some of the latest trends impacting today's evolving workplace as well as the importance of taking a customer-centric approach to recruiting programs ..read more

nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity. In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thriving in a technology-driven world.  ..read more

FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences.  In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience ..read more

Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University.  In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team motivated to innovate and keep experimenting with new marketing concepts. She feels that even when an idea doesn't work, it's not a failure because it opens an ..read more

While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Josh shares his views on the industry’s resilience and the changes that are here to stay post-pandemic ..read more

Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest.  He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory way, during this fireside chat with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore.  ..read more

Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences. In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and performance growth ..read more

Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stakeholders that we have, understand their needs, and influence them.” Brian fills us in on how adapting to challenges has boosted his career and how he sees a need for humanity and trust t ..read more

From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader following encompassing Tik Tok, digital ads, and connected TV. As she explains in this episode: “we're in a ..read more

Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way.  As he shares in this episode, "During the pandemic we learned we could do things faster and be better... some of the inefficiencies disappeared." Scott also steps out his approach to innovation, through initiatives that leverage computer-vision, artificial intelligence and more as he explains to Tania Yuki, Founder of Shareablee and ..read more