In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals. Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on the importance of understanding and refining an ideal customer profile to make informed decisions abo ..read more

In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications.  Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and building a work-from-home team at numerous events.  For show notes and a  list of resou ..read more

In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX."  He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba.  Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit. A cornerstone of Jason’s career has been an unwave ..read more

This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sectors. Together, the core SOLID team works with talented collaborators from a variety of disciplines in ..read more

In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture.  With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write a book entitled "A Holistic Guide to Online Marketing" where he talks about optimization metho ..read more

In episode 100, host Eric Dickmann interviews Søren Friis Larsen. Søren is an executive advisor, crisis management expert, and Founder and CEO of MindCream. His company offers high-value professional networking and business development opportunities for CxOs, BoDs, and senior professionals across a broad range of industries.  As an executive advisor specializing in communication and crisis management, Søren has been called upon countless times to offer advice on managing crises from global product recalls, cyber-attacks, regulatory entanglements, fraud, layoffs, medical malpractice, or fa ..read more

In episode 99, host Eric Dickmann interviews Terry Dry. Terry is a consumer behavior expert, future-facing marketer, entrepreneur, business coach, Founder, and CEO of Future Proof Advisors. He has over 25 years of experience in leading marketing teams, transcending growth-inhibiting barriers, and developing unique and sustainable business strategies that helps companies grow. Terry prides himself on practicing what he preaches. Not only does he advise existing companies, but he also creates his own. Most recently, Terry co-founded RSVD, a SaaS business that provides digital capacity management ..read more

In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in. For show notes ..read more

In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this entrepreneurial spirit and founded MaidThis.   MaidThis helps homeowners and short-term rental hosts with their cleanings. As a franchise, it helps owners build their own meaning of “freedom” by em ..read more

In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budapest, Hungary. After working for top consulting firms and banks in London and Budapest, in 2002, he embarked on realizing his dream by starting MB Partners, a consulting firm, helping private companies arrange ow ..read more