S.2 EP. 02 - The Value of Rolling Up Your Sleeves and Taking Risks
The CMO's Guide to Everything
by Laura Cuttill
1y ago
There is something to being able to roll up your sleeves as a marketing leader and getting involved in the trenches with your team. Join us as we chat with Ashley Estilette, the Chief Marketing Officer of Miratech, about leadership styles, continuing education as a marketer, the evolution of event models in 2022, rebranding, and much more ..read more
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S.2 EP. 01 - Marketing from a Venture Capitalist's Perspective
The CMO's Guide to Everything
by
1y ago
Join us as Yosef describes B2B marketing strategies from a venture capitalist's perspective. The efficiency of capital is critical in startup and early growth stages, driving every decision. Yosef shares tidbits on achieving those efficiencies both in big-picture marketing strategies and tactical campaigns ..read more
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EP. 11 - HyperLeverage Your Marketing
The CMO's Guide to Everything
by Laura Cuttill
1y ago
Guest: Joel Goobich | Head of Sales and Marketing | Vestorly   Published author, speaker, and industry thought leader Joel Goobich shares his insights gained from 20 years of experience in video and content marketing on how to think in a disciplined way about your marketing objectives, and then leverage each asset to get the most out of it ..read more
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EP. 10 - Creativity in ABM
The CMO's Guide to Everything
by Laura Cuttill
1y ago
A good ABM strategy requires thoughtful planning, a systematic approach, but most of all – creativity.  Formulaic outreach may have worked yesterday, but today is about personalization and genuine connections, some at scale. Join us as Andrea Clatworthy, Head of ABM for Fujitsu, shares guiding principles and inspiring anecdotes for identifying the problems we’re trying to solve and engaging prospects in genuine and relevant ways.  ..read more
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