CMO Talks with Fatima Israel, Chief Marketing Officer, EY Canada.
CMO Talks
by IT World Canada
1y ago
Fatima Israel joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology ..read more
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CMO Talks with Stefano Volpetti, President, Smoke-Free Products, and Chief Consumer Officer for Philip Morris International
CMO Talks
by IT World Canada
1y ago
Stefano Volpetti of Philip Morris International joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology ..read more
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CMO Talks with Christy Marble, CMO, Pantheon
CMO Talks
by IT World Canada
1y ago
Christy Marble joined ITWC CMO Fawn Annan for a January 2023 installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology.  ..read more
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CMO Talks with Steffen Hedebrandt, CMO and co-founder of Dreamdata
CMO Talks
by IT World Canada
1y ago
 Steffen Hedebrandt spoke enthusiastically about the importance of knowing the true time to revenue when he joined ITWC's CMO Fawn Annan in November 2022 for an episode of CMO Talks ..read more
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CMO talks with Sridhar Ramanathan, co-founder and chief operating officer of Aventi Group
CMO Talks
by IT World Canada
1y ago
Ramanathan has always enjoyed helping marketers take their game to the next level. Priorities have shifted with the pandemic, and the economy may have stalled, but he still judges success by whether customers ask Aventi to extend their initial engagement and take on more work.  ..read more
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CMO Talks with Alan Webber, IDC
CMO Talks
by IT World Canada
1y ago
Hear Alan Webber share the Worldwide Future of Customer and Consumer 2021 Predictions from IDC. As a leading global analyst, Alan touches on several facets relating to the new business context and its drivers and impacts for marketers over this year. Several new focuses are emerging with being a digital-first organization and entering the advanced stages of digital transformation. Ranging from consumertainment, to new mobile applications that focus on humanizing the digital experience, this episode is chock-full of great insights.  ..read more
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CMO Talks 2021 Predictions with Gerry Murray, IDC
CMO Talks
by IT World Canada
1y ago
This episode will delve deeper into IDC’s Worldwide Chief Marketing Officer 2021 Predictions with Gerry Murray, a significant contributor to the IDC Future Scape report. Gerry will dive deeper into consumer brands using AI-enabled contextual sentiment and brand equity tied to privacy and trust policies. The year ahead will also witness up to 42% of enterprise marketing applications on the chopping block as large organizations streamline their martech stack. “Digital has become the preferred domain for customer interactions of all kinds…and CMOs must adapt their teams, technology and practices ..read more
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CMO TALKS Year in Review with Lars Goransson, Managing Director, IDC Canada
CMO Talks
by IT World Canada
1y ago
In this episode, Fawn takes a look back at some of the highlights of her 2020 podcast interviews, and she takes Lars Goransson, Managing Director with IDC along for the ride. Together they look at recurring lessons that bubbled to the surface around the use of AI, data analytics, and the need to stay focused sharply on the customer experience ..read more
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Julia Stead, CMO, Allocadia
CMO Talks
by IT World Canada
1y ago
Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with an organizations financial system, she says marketers can see the performance of every dollar they spend in real-time. While this may be the “holy grail of marketing” she warns Fawn that people still need to come first. "People make decisions, technology can’t do that for us…and I ..read more
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CMO Talks with Phil Bliss, Founder, Perceptible
CMO Talks
by IT World Canada
1y ago
In this episode of CMO Talks, host Fawn Annan explores why audible search is making YouTube a hot format for video podcasts. Praised by pundits as game changing for marketers, audible search is providing outstanding recognition of key words from videos that was previously impossible. Digital pioneer Phil Bliss, founder of Perceptible Group, takes Fawn through the mechanics and ROI of using audible search. Visit CMO Talks ..read more
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