Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty... Key talking points The important things to consider when launching a product as a CMO. Why you should never take things for granted with product launches. Why the work doesn't stop once the product is launched ..read more

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model. Key talking points What is the OKR framework, and why can it be so effective? How to measure OKRs at different levels. How to select the right OKRs for your organization ..read more

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team. Key talking points Why it's important to have a strong employee brand and culture. How to develop them so they align with senior leadership's outlook. The importance of personal interaction and collaboration ..read more

Yoni shares with us his experiences in leading the development of Uptime's new pricing model system led him to develop new skills, which has allowed him to open up two-way dialogues with different departments. Key talking points The importance of developing new skills, along with a working knowledge of the associated terminology as a CMO. How these skills and terms can allow you to have two-way dialogues with other departments, like development teams. What these new avenues could mean for future projects ..read more

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing. Key talking points What do we mean when we say only 5% of B2B buyers are ready to buy? The importance of targeting that 95% of your audience for long-term success. How to align short-term and long-term goals ..read more

Whether you're unsure about SMS marketing for your brand, or curious but not sure where to start, Aidan is here to explain how and why she's been using it so effectively recently. Key talking points: Why SMS marketing could be valuable to your brand. Effective ways of utilizing it. Potential uses in the future as platforms evolve ..read more

A rebrand isn't just done once it's released to the public, it's part of a continuing process that needs monitoring and maintaining by all parts of the business. Yoni takes us through everything his team has been now that the rebrand is out into the world, and what their plans are for the future. Key talking points: Important post rebrand milestones. How a successful rebrand can set you up for future projects. The importance of celebrating these kinds of milestones with your team ..read more

By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd. Key talking points include: Why is Black Friday still so important? How to get people in the Holiday-gifting mood when it's barely even Fall. How to balance expectations from both customers and suppliers ..read more

Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs. Key talking points: The importance of technical details when it comes to rebranding a tech product. How to lead a team and align other departments behind your new direction. How to balance speed with precision and not making concessions ..read more

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