Eye Own a Business Episode 51-Behind the Benchmarks
IDOC Focal Point Podcast
by IDOC
5M ago
Behind the Benchmarks: Insights for Managing Overhead and Profitability Nathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how Books & Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business. Download the report here: https://bit.ly/44HRX0V Learn more about Books & Benchmarks: https://booksandbenchmarks.com ..read more
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Eye Own a Business Episode 50-Disruption: Technology and the Future of Eye Care
IDOC Focal Point Podcast
by IDOC
5M ago
Technology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology will play in the future of eye care. A few things we discuss are which technologies will have the greatest impact on the eye care profession, artificial intelligence, adapting to change, privacy issues, and much more! While change and disruption can be unsettling, it also opens the door for innovation and new opportunities that improve the experience for bo ..read more
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Eye Own a Business Episode 48: 3 Surprising Reasons Patients Don’t Buy from You
IDOC Focal Point Podcast
by IDOC
5M ago
Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something. Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that influence our purchase decisions. Research shows the overwhelming majority of our decisions are primarily driven by emotions, not logic. In this episode we explore some of the not so obvious reasons peop ..read more
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Eye Own a Business Episode 47: Current Trends in Eyewear Fashion and Design
IDOC Focal Point Podcast
by IDOC
5M ago
In this episode, Selin Olmsted (founder of Selin Olmsted Studio) shares her expertise on a topic many ODs marginalize. Eyewear fashion and design! A few things we discuss are insights on the latest eyewear trends, factors to consider when selecting frames, options for implementing private label, and adapting to future trends. Doctors know a lot about the clinical side of eye care. Patients want great vision and healthy eyes, but don’t neglect something that is also very important to your patients… Looking good! More about Selin and her company https://www.selinolmsted.com ..read more
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Eye Own a Business Episode 45- Hiring for Success: A Systematic Approach to Building Your Team
IDOC Focal Point Podcast
by IDOC
8M ago
In this episode, Dr. Mike Neal shares how he transformed his practice by removing many of the obstacles that prevent practice owners from building a great team.   A few things we discuss are taking emotion out of the interview process, the importance of focusing on talents and strengths rather than just experience, what we can learn from companies like Disney to ensure better hires, and how to get clear on which applicants to reject and which to call in for an interview.  If you're ready to change the game and set yourself up for hiring success, you’ll love this episode!  D ..read more
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Eye Own a Business Episode 44: From Mundane to Meaningful: A Blueprint for Productive Staff Meetings
IDOC Focal Point Podcast
by IDOC
8M ago
In this episode, we explore the key elements of a successful staff meeting that leaves a lasting impact. The planning phase takes center stage, emphasizing the importance of identifying the need, purpose, and intention of the meeting. The episode highlights the perpetual nature of issues to address and emphasizes the value of delivering a clear and focused message, recognizing that less is more when it comes to information absorption.  Collaboration is introduced as a powerful tool during staff meetings, illustrating how discussions among attendees can enhance information retention. The ..read more
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Eye Own a Business Episode 43: Get More Patient Referrals from Local Physicians
IDOC Focal Point Podcast
by IDOC
8M ago
In this episode, Dr. Aaron Neufeld shares his strategies for leveraging referrals from other doctors to grow his practice.   When it comes to marketing your practice, many ODs think of traditional marketing strategies such as social media, online or print marketing, and having a great website. These are all important to grow a practice, but in this technological world we often marginalize face to face marketing.  In this interview, we focus on Dr. Neufeld’s strategies for securing more referrals, what to expect when you begin this process, which doctors to target, how to sustain ..read more
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Eye Own a Business Episode 42: Stop Talking So Much! Listening is the Key to Better Outcomes
IDOC Focal Point Podcast
by IDOC
8M ago
In this episode, Stanford lecturer Matt Abrahams shares valuable insights about listening and communication from his book, Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot   Doctors are tasked with solving problems for their patients, but as Matt points out, it’s not hard to solve problems, it’s hard to find the right problems to solve.   In this interview, we focus on asking better questions and sharpening our listening skills. Matt says that questions get the other person more invested in the problem itself and the desire to solve it. “Whe ..read more
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Eye Own a Business Episode 41: Creating Motivational Systems in Your Practice
IDOC Focal Point Podcast
by IDOC
8M ago
The best practices are NOT constantly trying to motivate people, they just have better systems in place, and they manage the systems. That's much easier than constantly managing (and motivating) people.  Do you agree or disagree with the above? In this episode, I take on the interviewee role as Erich Mattei, President of Akrinos, interviews me on this topic for his podcast. We attempt to answer the question, “Which is more effective when it comes to managing employees, motivation or systems ..read more
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Eye Own a Business Episode 40: Fed Up with Your Lab? Make a Switch!
IDOC Focal Point Podcast
by IDOC
11M ago
One of the biggest checks you write is to your lab, yet many practices seem to tolerate a lot of bad service from the labs they partner with. Dr. Barton Higley is one doctor who had enough, ultimately partnering with an independent lab out of Pittsburgh called Three Rivers Optical. In this episode Dr. Higley describes his struggles with the labs he used prior. Poor customer service, poor quality, and inexperienced reps led him to pursue alternatives. Based on prior experience he was understandably skeptical, but he explains how Three Rivers Optical surpassed all his expectations. Dr. Higley as ..read more
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