The fun - Creating! If you are an independent artist you know that the creative process is something magical and when you get submerged into it, the feeling is irreplaceable. The idea, the excitement, putting the work in, hitting the wall, breaking the wall, arranging, modifying, and finishing the song and recording. Once the piece of art is ready, you feel like you have changed the world a little bit. Time has not been wasted and you’ve actually done something meaningful. The pain - After creation But wait - what about after this? You have to make sure that the recording sounds good, do the n ..read more

Promotion is essential The Chinese digital music market has its own unique traits such as the emphasis on social interaction between the artists and the fans in some DSPs, but at least one thing is the same compared to the western digital music market: Promotion is essential for artists. One of the best ways of getting visibility for artists is to pitch their songs to a popular playlist with a fitting genre. This is a high demand service in western streaming platforms; if you do an online search for “get your music on playlists”, you’ll get loads of pages discussing this topic (most of them fo ..read more

China has undeniably become a major competitor in music on the global stage. It is the 2nd biggest Asian music market, only just behind Japan and now the 5th biggest global market having passed France in 2023. To understand China’s digital landscape is to know how essential China is to establishing your fanbase in the global market. The role of social media and current copyright policy and greater visibility of the thriving underground music scenes like with the advancing electronic music scene have advenced the market unlike anywhere else. The distribution model is different, unlike in the w ..read more

China has undeniably become a major competitor in music on the global stage. It is the 2nd biggest Asian music market, only just behind Japan and now the 5th biggest global market having passed France in 2023. To understand China’s digital landscape is to know how essential China is to establishing your fanbase in the global market. The role of social media and current copyright policy and greater visibility of the thriving underground music scenes like with the advancing electronic music scene have advenced the market unlike anywhere else. The distribution model is different, unlike in the w ..read more

  Where are your royalties, let’s find out. Did you know that 20-50% of all royalties generated never make it to artists and song-writers and that there can be nearly 900,000 sources from the usage of your music. There is an unfortunate amount of unattributable payments due to incorrect licensing information or a lack of knowledge of who to pay. The purpose of the complexity of the royalty chain is so that royalties end up in the “black box of royalties.” And the ones who have the most invested hold the biggest claim to the royalties that end up in that black box. Today's music business ..read more

Red Xiaohongshu, also known as the Little Red Book or RED, is a Chinese social e-commerce platform which facilitates cross-border e-commerce, allowing users to purchase products from international brands directly on the platform. This feature enhances product diversity and offers users access to a wider range of goods. It started as a platform for users to share product reviews, travel experiences, and lifestyle content, and has evolved into a popular platform for discovering and purchasing products. Users can browse and buy products recommended by others, influencers, or brands, as well as s ..read more

Public domain is music that is not governed by copyright and is free for the public to use, share, and distribute without the need for a license or permission from the original copyright owner. When music enters the public domain, it means that the copyright protection has expired, or the creator has voluntarily relinquished their copyright rights. Copyright protection for creative works, including music, is limited in duration. Once the copyright term expires, the music becomes part of the public domain. Copyright terms vary by country but generally last for the lifetime of the creator plus ..read more

Creative Commons is a set of copyright licenses that allow creators to specify the permissions they grant to others regarding their creative works, such as text, images, music, and more. These licenses are based on copyright law but are more flexible than traditional copyright.  Creative Commons licenses make it easier for creators to share their work with the public and specify the conditions under which others can use, remix, and share those works. It's a tool that strikes a balance between copyright protection and openness, enabling a more open and collaborative culture of sharing cre ..read more

Royalty-free music refers to a type of music licensing that allows individuals, businesses, and organizations use music in their projects or content without the need to pay ongoing royalties or fees. When you purchase a royalty-free music license, you typically pay a one-time fee for the right to use the music within the terms specified by the license, which most often allows the user to use the music indefinitely. This is in contrast to traditional music licensing, where you might have to pay royalties each time the music is used such as in public performance, broadcast, or distribution or f ..read more

Direct music licensing is a process in which music rights holders (usually composers, publishers, or performing rights organizations) grant permission to a music user, business or organization, to use their musical compositions in commercial or public situations. As a music user you would need to research and find the rights owners to ask permission to use their music in your creation. You need to acquire a license when you: use samples (sections of a song recording or from the composition) remix a song use lyrics or a portion thereof cover a song and record it for physical distribution cover ..read more