2024 started full of new fashion and beauty trends! Which ones do you intend to adapt to include in your routine and style? When it comes to cuts and coloring, expert Rudi Werner comments on the biggest haircut and color trends that will be popular among women and in requests made to hairdressers in beauty salons. BIXIE Pin Photo:  @alarissanobre The Bixie cut is a fusion of the classic and the modern, mixing techniques from the bob and the pixie. Therefore, the length of this short cut brings more comfort and elegance, providing freshness and practicality. SHAGGY HAIR Pin Photo:  ..read more

Have you ever heard of the “Skin Flooding” technique? A trend on TikTok in 2023, this technique consists of creating four layers of hydration on the skin with different textures and hydrating active ingredients. With your skin properly cleansed, you should first spray thermal water all over your face, then apply a gel or two serums with moisturizing active ingredients and finally, a cream or oil the moisturizer. Pin Photo: Pexels Pin Photo: Pexels From the lightest and most liquid product to the densest, the idea is to “seal” and maintain hydration on the face for longer, retaining water in ..read more

Did you know that straight hair – natural or chemically straightened – requires specific care? This is because the structure of the strands is completely different and, normally, chemically straightened hair is more fragile and loses essential elements for its structure. Pin Photo: @voguebeaute Naturally straight hair, on the other hand, tends to be silky and its texture can vary between fine, medium and coarse, where the oil can travel the length of the strand to the ends without difficulty. So, although apparently the same, these two types of hair require different treatments, but always wi ..read more

Obsessed with their natural appearance and adept at using few (but better!) products in their beauty routine, Generation Z – born between 1995 and 2010 – values well-being, showing a new way of investing in and consuming beauty, betting on concepts such as self-care, prevention and naturalness. Check out three (golden) tips that these young people (almost adults) follow! Pin Photo: Pexels Gen Z, more than any other, knows the importance of putting mental health first. So it’s no wonder that self-care is so highly prized by this generation. Adopting a practical and equally effective beauty car ..read more

The classic red lipstick is capable of transforming any makeup and goes very well on several occasions, making any look more powerful and sophisticated at the same time. However, in order for red lipstick (and any other color) to look flawless on your lips, you need to follow some precautions to keep your skin looking healthy and even make it easier to apply the lipstick perfectly. Pin Pin Dr. Juliana Farias, a Dermatologist and Trichologist, points out that hydration is the first fundamental step in keeping lips healthy: “It’s important to drink a good amount of water daily and apply lip m ..read more

How about keeping your face and body tanned with a good dose of glow and a touch of hydration? With Elaluz‘s new “Born in Rio Cream Bronzer“, it’s possible! Pin Pin Elaluz’s newest launch is an extra-large compact bronzer available in two shades that guarantee super-soft, comfortable color with a silky, dewy finish. Pin Pin Versatile and with an irresistibly creamy texture, this product can be applied with different tools, such as a brush, a sponge or even a precision applicator. Meet Elaluz’s new product: elaluz Born in Rio Cream Bronzer – $39,00 Pin In addition, “Born in Rio Cream ..read more

Nail care is a hit in the beauty routine and provides a unique moment of well-being and even self-esteem. In addition, today the beauty market presents products and techniques for each stage, making the step by step more complete and the nails increasingly well cared for. Pin Photo: Pexels Below, check out some tips and habits for this moment in your beauty routine, ensuring strong, healthy and beautiful nails! Step 1: Remove the Nail Polish Pin Photo: Pexels Wipe off any nail polish or product residue that is on your nails. To do this, avoid the chemical agents of acetone and bet on a compo ..read more

Skincare lovers can’t go without a good face mask in their skin care routine, since this product has a high concentration of active ingredients that act immediately, deeply and for a long time on the skin. In addition, the face mask is ideal to complement other daily treatments, reinforcing skin hydration. Pin Photo: Pexels Pin Photo: Pexels Each mask concentrates specific benefits for the skin, such as nourishing, preventing aging, treating acne, detoxing, reducing oiliness, reducing pores and much more – everything will depend on the product’s formula. When it comes to composition and tex ..read more

Have you ever wondered what Camila’s secret contour and perfect bronzer is? Well, get ready to conquer it, because Elaluz has just launched the Velveteen Queen Powder Bronzer! Let’s unravel all about this beauty together? Pin Pin Available in 3 shades that cater to different skin tones, this powder bronzer is a true “sun kiss” that our skin needs… all year round! Its powerful powder formula delivers a comfortable and super pigmented tan effect to the face, with a soft natural velvety finish from the very first brush stroke. Pin Pin And since elaluz values the richness that only Brazilian ..read more

Did you know that the skin around the eyes is the thinnest and most sensitive on our face? For this reason, this region is usually the first to show signs of aging, fatigue, dark circles under the eyes, bags and even possible allergies, thus requiring specific care and products. Pin Photo: Unsplash When washing your face, choose a mild or neutral soap that cleans without harming. Also, avoid causing friction in the area (this goes for any skincare product or makeup used in the area) and use only your fingertips on the skin, drying it with a soft, cotton face towel and pressing it lightly. Spe ..read more