PepsiCo, has announced a strong “high single-digit growth” in its beverage unit volume in the Indian market for the first quarter of 2024. The company’s convenient food business has also reported impressive “double-digit growth” in the country during the same period, according to the global earnings statement released by PepsiCo. The net revenue of PepsiCo’s Africa, Middle East, and South Asia (AMESA) division, encompassing the Indian market, experienced a notable increase of 2 percent, reaching USD 1.04 billion. This growth, as stated by the company, is attributed to “organic volume growth an ..read more

Lindt Lindor, renowned for its decadent chocolate creations, has introduced a new plant-based offering with the launch of Lindor OatMilk Truffles. This innovative addition marks Lindt’s foray into the realm of dairy-free confections, following the successful debut of its Non-Dairy OatMilk Bars in 2022. The new Lindor OatMilk Truffles feature a luscious melting center encased in a delicate outer shell crafted from oat milk chocolate. Available in two delectable varieties – OatMilk and Dark Chocolate OatMilk – these truffles promise a sumptuously smooth and indulgent experience for chocolate ent ..read more

Adukale, a prominent direct-to-consumer (D2C) snack and instant food manufacturer, has successfully raised Rs. 11 crores in a recent funding round led by venture fund Force Ventures. Founded in 2009, Adukale specializes in offering a diverse range of snacks and instant food ingredients tailored for popular Indian dishes such as dosa, idli, and poha. The infusion of capital will primarily fuel the expansion of Adukale’s offline footprint across various locations. Chief Growth Officer Vinay Gopinath shared that the company intends to utilize the funds to bolster its offline presence, reinforcing ..read more

Vadilal Enterprise, a leading ice cream brand in India, has recently unveiled its latest summer campaign, promising to elevate every celebration to extraordinary heights. Crafted by Moonshot Digital creative agency and featuring scripts by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the campaign showcases the brand’s unique ability to turn every moment into something special. The campaign, centred on the theme of ‘Waah’, captures the sheer delight experienced by consumers when enjoying Vadilal ice creams. Through a series of three films, Vadilal masterfully captures the essenc ..read more

In a bid to enhance India’s presence in global exports, the government is formulating comprehensive action plans for approximately 20 agricultural products. These include popular items such as bananas, mangoes, potatoes, and baby corn, among others, with plans expected to be finalized within the next 3–4 months. Rajesh Agarwal, Additional Secretary of the Department of Commerce, emphasized the need to address the low share of India’s exports in the global market. He stated, “We have identified 20 products where India’s current export share is relatively low. We are developing detailed action p ..read more

India, a prominent exporter of spices, is facing bans on products from MDH and Everest brands by Singapore and Hong Kong due to pesticide worries. In response, the country is taking proactive measures to address the issue and ensure adherence to stringent quality standards. As the world’s largest producer, consumer, and exporter of spices, India has reached out to food safety regulators in Singapore and Hong Kong to obtain comprehensive details regarding the ban imposed on certain Indian spices. The Ministry of Commerce has further instructed Indian embassies in both countries to compile a tho ..read more

The National Agricultural Cooperative Marketing Federation of India (NAFED) has announced the upcoming sale of rice under the Bharat brand, packaged in convenient 5-kg and 10-kg packs. This initiative aims to address the escalating prices of rice in the open market, following the successful efforts with wheat flour and chana dal. Currently, high-quality rice is being sold at exorbitant prices ranging from ₹75-90/kg in various markets, prompting NAFED to intervene with competitively priced options. Under this initiative, both boiled and raw rice will be offered at a fixed rate of ₹29/kg, signif ..read more

Varanasi’s Tiranga Barfi, a cherished dessert intertwined with India’s struggle for independence, has recently been granted a Geographical Indication (GI) tag, solidifying its unique position in the archives of food heritage. This recognition not only celebrates the delectable flavours of the barfi but also acknowledges its historical significance as a symbol of struggle and patriotism. The story of Tiranga Barfi dates back to the 1940s when Madan Gopal Gupta, the creative mind behind Ram Bhandar sweet store in Varanasi, devised this special sweet. It wasn’t just a culinary creation; it served ..read more

2 in 5 coffee drinkers are looking for alternatives as the average Brit consumes a staggering 528 cups of coffee per year Health expert reveals that ‘unusual ingredient’ Lion’s mane mushrooms can help curb coffee cravings  Five alternatives that can help you reduce coffee consumption It’s no secret that the U.K. is obsessed with coffee. On average, people in the nation drink 98 million cups of caffeinated beverages daily, meaning that one person consumes around 528 cups of coffee per year or 1.5 cups daily. Although, two in five coffee drinkers are searching for ways to reduce ..read more

Energy Beverages, headquartered in Ahmedabad, celebrates a remarkable achievement as Clear Premium Water extends its reach to 1600 HoReCa (Hotels, Restaurants, and Catering) clients in March 2024. This significant milestone marks substantial growth from a mere 90 clients in 2020. Currently, the HoReCa sector contributes to 50 percent of the brand’s total sales, underscoring its pivotal role in Clear Premium Water’s success trajectory. Nayan Shah, the founder and CEO of Clear Premium Water, expressed his dedication to market penetration and service excellence. “At Clear, we are committed to emb ..read more