Grammy-winning producer Pharrell Williams was hired as Louis Vuitton menswear Creative Director according to an announcement made today by the French luxury house. Today, producer and fashion icon Pharrell Williams was introduced as the new menswear Creative Director at French luxury fashion house Louis Vuitton. Through his eclectic tastes in style, the founding of his Billionaire Boys Club clothing brand, and collaborations with BAPE, Adidas, Chanel and Moncler, Williams has emerged as one of the foremost trendsetters of this generation. […] The post PHARRELL WILLIAMS INTRODUCED AS NEW MENSWE ..read more

SHIFTER recently visited the new Balenciaga x adidas pop-up store at the Yorkdale Shopping Centre in Toronto. Here’s a look inside. In early November, Balenciaga and adidas released their new collection to much fanfare. The launch came with a new pop-up store at Toronto’s Yorkdale Shopping Centre, the first pop-up for the new collaboration in the world according to our kind sales associate. Housed in black shipping containers donning the Balenciaga x adidas logo, the display includes everything from sneakers, […] The post A LOOK INSIDE THE BALENCIAGA X ADIDAS POP-UP STORE AT YORKDALE IN TORONT ..read more

Timex Group has released a new adidas Originals Timepiece collection geared towards Young Creatives, their lifestyle and unique self-expression. Timex Group recently released their new adidas Originals Timepiece collection. Designed, manufactured and distributed by long time watchmaker, the new collection also marked the debut of adidas’ TIME FOR ME campaign. For Timex Group, the collection is about design meeting functionality. “The new collection is where design exploration and watch functionality converge,” said Giorgio Galli, Chief Executive Creative Director of Timex […] The post TIMEX GR ..read more

Flawless Athlete is the latest Canadian company to take on the athletic wear industry. For Fawwaz Ibrahim, it’s all about dynamism and design. When Fawwaz Ibrahim moved to Canada at age 16, he never imagined himself being an athleticwear aficionado. As a matter of fact, adjusting to a Canadian lifestyle was no easy feat for him either, but the one thing that kept him afloat during his immigration journey was fitness. “I used to be that scrawny kid, but one […] The post SHIFTER BOSS – FLAWLESS ATHLETE FOUNDER, FAWWAZ IBRAHIM, BLENDS DYNAMISM AND DESIGN appeared first on SHIFTER Magazine ..read more

In our latest sneaker article, we take a look at the Adidas and M&M’s limited edition Forum Low 84 sneaker with a M&M Peanuts inspired yellow and brown colorway.  Today marks the official release of the new Adidas and M&M’s limited edition sneaker. A collaboration with candy maker Mars Wrigley, the new M&M’s x Adidas Forum Low 84 comes in an M&M Peanuts inspired yellow and brown colorway, including Adidas’ signature Three Stripes in brown. Made with a luxe rubberized […] The post ADIDAS AND M&M’s DROP LIMITED EDITION FORUM LOW 84 SNEAKER appeared first on SHIFTER M ..read more

Toronto producer Boi-1da has his own shoe thanks to Nike and Kevin Durant. Here’s a closer look at the Boi-1da x Nike KD 15 86 BPM and how you can get a pair. After the initial announcement back in August, this week Toronto music producer Boi-1da got his own sneaker courtesy of Nike and Kevin Durant. The drop is the latest in a long list of accolades the Toronto producer Boi-1da has accumulated in his career so far, from Grammys […] The post TORONTO PRODUCER BOI-1DA DROPS KD-15 SNEAKER WITH NIKE appeared first on SHIFTER Magazine ..read more

SHIFTER editor Kevin Bourne takes a look at the latest from 5AM, the clothing company co-owned by “All American” star Michael Evans Behling. If you’ve been following our weekly All American recaps you know we’re big fans of the CW series here at SHIFTER. One of the show’s main characters is resident Certified Lover Boy, Jordan Baker, played by none other than Michael Evans Behling. If you’ve been following along, his whimsical and baby faced portrayal of Jordan Baker of […] The post THE LATEST FROM THE MICHAEL EVANS BEHLING CO-FOUNDED CLOTHING COMPANY 5AM appeared first on SHIFTER Magazine ..read more

SHIFTER recently did a Q&A with rapper turned clothing designer and Pvstlife founder, Bobby Brugal, about his clothing line and whether he’s retired from music. Here’s what he had to say. SHIFTER: When did you launch Pvstlife and what made you want to start a clothing line? Bobby Brugal: First and foremost thank you for giving me the opportunity to speak on business, it’s kinda like my first in this capacity. Pvstlife was born in May 2019 while I was […] The post SHIFTER BOSS – Q&A WITH RAPPER TURNED CLOTHING DESIGNER, BOBBY BRUGAL appeared first on SHIFTER Magazine ..read more

Russom Woldemichael, owner and founder of shoe and leather goods company Barcon Getta, knows that a journey of a thousand miles begins with a great pair of shoes.  After being expelled from Ethiopia in 1998, during the Eritrean-Ethiopian war, Russom and his family were scattered throughout Africa. He and his brother Seare fled to Kenya before moving to Johannesburg, South Africa in the height of the Nelson Mandela presidency. There the Woldemichaels hustled clothing for three years as street vendors […] The post BARCON GETTA: MEN’S SHOE AND LEATHER GOODS BRAND DRIVEN BY A VISION FOR A BET ..read more

All American star BRE-Z drops new clothing line GRLY. Short for “God Really Loves You”, the line features hoodies and cream snapbacks. If you follow us every week, you know we’ve been very out there with our love for CW’s All American, the show about high school friends from Beverly Hills and Crenshaw turned college roommates who trying to figure out life. The cast has a lot of ventures going on outside of the show. While everyone knows Michael Evans […] The post RAPPER AND <i>ALL AMERICAN</i> STAR BRE-Z DROPS GRLY CLOTHING LINE appeared first on SHIFTER Magazine ..read more