Our latest survey shows that 82% of junior marketers and 62% of senior marketers are using AI tools. Most are using it for increasing productivity and getting started on projects—not for finished work. How does AI help the marketing function right now and what’s its potential for the future? In this episode of CEO Perspectives, Ivan Pollard, Center Leader, Marketing and Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss what’s ahead for AI in marketing.   Tune in to find out:   How are senior marketers using AI?  What is ..read more

The Consumer Confidence Index bounced back in November after three straight monthly declines as consumers’ expectations – and spending – continue to improve. Still, predictions for slower economic growth and outright recession in 2024 abound. What does it all mean for the global economy?   In this episode of CEO Perspectives, Dana Peterson, the Chief Economist and Leader of the Economy, Strategy & Finance Center at The Conference Board, joins President and CEO Steve Odland to discuss the latest Consumer Confidence Index and what it portends for 2024.    Tune i ..read more

Rural areas account for 20% of the total US population—and 97% of the country’s landmass—but only about 5% of large philanthropic grants are directed to nonurban regions. Why is this?   In this episode of CEO Perspectives, Paul Washington, Executive Director of the ESG Center at The Conference Board, joins President and CEO Steve Odland to discuss the ESG Center's latest report on corporate citizenship in rural communities.    Tune in to find out:  · What exactly defines a “rural area” in the United States?  · US company headquarters are mostly ..read more

Medicare costs are expected to jump from 3.8% of GDP in 2023 to 6% in just 10 years. Why is this happening? And what does it mean for everyone seeking health care in the US?  In this episode of CEO Perspectives, Lori Esposito Murray, President of the Committee for Economic Development of The Conference Board, joins President and CEO Steve Odland to discuss how Medicare started, how it has evolved and what we can do to keep it running.    Tune in to find out:  · How did Medicare come about, and how does it work?  · Why does Medicare’s cost as a part ..read more

How does a company develop a foundation and plan for giving back to the community? Companies across the country and in every industry are contemplating how to best train their current and future workforce, aligning their values and assets to help drive change in our society.    In this episode of CEO Perspectives, David Etzwiler, CEO, Siemens Foundation, joins President and CEO Steve Odland to discuss how companies can think strategically about how to make their biggest impact.    Tune in to find out:  · What is the best way to develop workforce training prog ..read more

Being a CEO is like playing tennis against 10 people at once. That’s the take of one former CEO who now leads and coaches C-Suite executives. When there are a million things flying at you at once, how do you delegate, negotiate and manage?  In this episode of CEO Perspectives, Jack Stahl, co-founder of CNEXT, joins The Conference Board President and CEO Steve Odland to discuss the five key components of successful C-Suite leadership.    Tune in to find out:  · What three key tasks does every CEO need to deliver on?  · How can leaders encourage workers to effectively us ..read more

Recent years have tested our resiliency in myriad ways: a global pandemic, wars, and economic uncertainly have all strained our limits. We often think about resiliency in individual terms, but what does it look like for businesses to be resilient? And how can companies cultivate flexibility in the face of change?    In this episode of CEO Perspectives, Jon Bahl, CEO of Agility Recovery, joins Paul Washington, Executive Director of the ESG Center at The Conference Board, to discuss how organizations can make operational resilience a competitive advantage.    Tune in to find ..read more

Today's research from The Conference Board shows US consumer confidence declined moderately in October—a trend C-Suite executives will want to watch. Consumers are particularly concerned about rising food and energy costs.   In this episode of CEO Perspectives, Dana Peterson, Chief Economist, joins Erik Lundh, Principal Economist, both of The Conference Board, to discuss newly released data on consumer confidence in the US.    Tune in to find out:  · What is the main message the C-Suite should take away from today’s US Consumer Confidence Index?&nbs ..read more

The Conference Board expects global growth to slow to 2.5%, well below the 3.3% average prior to the pandemic. Declining contributions from labor and capital are mainly responsible for the downward trend. But new technologies, investment in people, and high productivity could improve growth. What should leaders know about operating in this environment? In this episode, Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss the outlook and economic conditions around the globe.  ..read more

With recent rating downgrades of banks heavily exposed to commercial real estate (CRE)—and office space in particular—concerns about the US banking sector are resurfacing. The unprecedented shift to flexible work has not only prompted many companies to seek a smaller footprint but also spaces with greater energy efficiency for sustainability and modern amenities to lure workers back to the office.  In this episode of CEO Perspectives, Erin McLaughlin, Senior Economist in the Economy, Strategy & Finance Center, joins Steve Odland, President and CEO, both of The Conference Board, to dis ..read more