The light truck (LT) tire market is shifting to meet ever-evolving demands from drivers and vehicle designs. While core requirements like tougher construction and higher load capacities remain, there are some key trends dealers need to be aware of across the different LT tire categories. In this video, we talk about LT tire trends and growth expectations for the market. One major development in the LT segment has been significant sales growth in North America in recent years. The pandemic amplified interest in trucks for activities like towing, overlanding and off-roading, which created d ..read more

RNR Tire Express (RNR) has opened nominations for its 2024 Mother’s Day Giveaway. This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee, to be awarded May 12, RNR said. “The thousands of nominations that our team has had the privilege of receiving over these past seven years have continuously showcased why it is we pour so much into this particular campaign,” RNR Tire Express Founder/CEO Larry Sutton said. “Very few things embody the ethos and culture of RNR quite like the personal stories of strength, commitment, and selflessness that a mothe ..read more

RNR Tire Express (RNR) has opened nominations for its 2024 Mother’s Day Giveaway. This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee, to be awarded May 12, RNR said. “The thousands of nominations that our team has had the privilege of receiving over these past seven years have continuously showcased why it is we pour so much into this particular campaign,” RNR Tire Express Founder/CEO Larry Sutton said. “Very few things embody the ethos and culture of RNR quite like the personal stories of strength, commitment, and selflessness that a mothe ..read more

Chapel Hill Tire revealed that two of its locations, the outlets on Atlantic Avenue in Raleigh and Fordham Boulevard in Chapel Hill, NC, have been awarded the Blue Seal of Excellence. Chapel Hill Tire said the Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE), signifying top-tier quality and expertise in automotive repair and service. Chapel Hill Tire said Aaron Marcum, manager of the Fordham Boulevard location in Chapel Hill, and Dru Gualdarama, manager of the Atlantic Avenue outlet in Raleigh, have played pivotal roles ..read more

Apollo Tyres has added five new size options to its Apollo Terra Pro range, providing an even wider range of construction equipment, such as telescopic handlers, compact loaders and backhoe loaders. The Terra Pro series will now be offered in the following new sizes: 340/80R20 Terra Pro 1044; 365/80R20 Terra Pro 1045; 405/70R24 Terra Pro 1045; 500/70R24 Terra Pro 1044; and 500/70R24 Terra Pro 1045. According to Apollo, all Terra Pro tires feature a steel belt and a tie bar, making the tires stable during loading and lifting. A sidewall protector and special cut and crack-resistant compound gua ..read more

Joe Keene, automotive content video producer at Babcox Media, speaks with Hunter Engineering service rep Rick Marzen on Hunter’s HD Elite Wheel Balancer, which features the latest and greatest upgrades, including a computer-based operating system and load roller. This video is sponsored by Hunter Engineering Co. The post Introduction to the Hunter HD Elite Wheel Balancer appeared first on Tire Review Magazine ..read more

Ascenso Tires North America is taking submissions for agriculture and construction service truck technicians through Sept. 31 for the Ascenso Farm Service Truck Technician Program. According to Ascenso, eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service who currently work in the United States. One nominee will be chosen for a grand prize trip for two to the 2024 SEMA Show in Las Vegas, NV, Nov. 5-8. Eligible nominees will receive a pair of Ascenso Hi-Viz super grip mechanic gloves and a certificate to celebrate their commitment t ..read more

Joe Keene, automotive content video producer at Babcox Media, speaks with Hunter Engineering service rep Rick Marzen on Hunter’s HD Elite Wheel Balancer, which features the latest and greatest upgrades, including a computer-based operating system and load roller. This video is sponsored by Hunter Engineering Co. The post Introduction to the Hunter HD Elite Wheel Balancer appeared first on Tire Review Magazine ..read more

How can tire manufacturers better work with OEMs when their missions align? That was the emphasis of a conversation between Katelyn Margetson, Michelin’s vice president of consumer marketing for consumer products in North America, and Andrea Soriani, vice president of marketing and communications for Lucid Motors, during Michelin’s Sustainability Summit held at the Sonoma Raceway in California. In this video, Margetson highlights Michelin’s commitment to sustainable tire manufacturing, noting the company’s work in developing racing tires with 63% renewable and recycled materials, while Soriani ..read more

How can tire manufacturers better work with OEMs when their missions align? That was the emphasis of a conversation between Katelyn Margetson, Michelin’s vice president of consumer marketing for consumer products in North America, and Andrea Soriani, vice president of marketing and communications for Lucid Motors, during Michelin’s Sustainability Summit held at the Sonoma Raceway in California. In this video, Margetson highlights Michelin’s commitment to sustainable tire manufacturing, noting the company’s work in developing racing tires with 63% renewable and recycled materials, while Soriani ..read more