EPS 091 Building a conscious brand (Guest: Sanja Avramovic)
Poolside Podcast
by Poolside Podcast
1y ago
#91 Sanja Avramovic is a life and business coach helping women entrepreneurs to build a conscious brand around their passion. Sanja also is an astrologist and uses the planets and moon to strategize her own life and business as well as help direct others. She shares her journey of becoming an entrepreneur, how she was able to tie spirituality and business together, and how she is setting her intention for the upcoming year. She gives her advice for people wanting to start a business or evolve a current one into a more conscious brand, as well as her tips for staying connected and grounded. htt ..read more
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EPS 123 What it looks like to work with an influencer management agency (Guest: Kayley Reed)
Poolside Podcast
by Poolside Podcast
1y ago
#123 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about personal branding and influencer marketing. Kayley shares her content creation process for Instagram, how she decides which brands to work with and why gifted campaigns can be harmful to the industry as a whole. She talks about her agency, Hermana and how she decides which influencers to manage as well as the misconceptions about influencers working with an agency. Kayley gives her advice for people who want to become influencers or work on improving their onl ..read more
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EPS 121 Becoming a full time food blogger and growing a business (Guest: Maria Koutsogiannis)
Poolside Podcast
by Poolside Podcast
1y ago
#121 Maria Koutsogiannis is the creator and founder of Food by Maria, a blog, a cookbook, an app - all of the things. In this episode, she shares the journey of her blog and how she took the leap of quitting her full-time job to pursue a career as a food blogger. She talks about how she’s created multiple revenue sources and how to determine when to delegate jobs within the business that you aren’t good at or don’t enjoy. She shares her advice as a business owner, a content creator and as a food blogger. https://www.foodbymaria.com/ https://www.instagram.com/foodbymaria/ https://www.instagram ..read more
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EPS 118: Growing your brand intentionally (Guest: Tanisha Cherry)
Poolside Podcast
by Poolside Podcast
1y ago
#118 Tanisha Cherry is an influencer and podcast host. She's the queen of content and knowing your value when it comes to content creation and the platform you've built. In this episode, Tanisha shares how she became an influencer, her advice for aspiring content creators and how her perspective has evolved over the years. She talks about how to find your purpose and your intent, how to grow organically and find that community. This is part one of two, EPS 119 is about pitching. https://www.instagram.com/tanisha.cherry/ https://www.instagram.com/cherryloungepodcast ..read more
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EPS 116: An architect's perspective on branding (Guest: Meighan Giesbrecht)
Poolside Podcast
by Poolside Podcast
1y ago
#116 Meighan recently completed her Masters of Architecture at the University of Manitoba and in 2018 she was a co-curator of the Winnipeg Design Festival. Meighan is indigenous, she is a maker, she is a designer and artist. Her art + research explores the role that storytelling plays in design, and how both have become the vessel for learning more about her own identity. In this episode she shares her journey to where she is today, the process that she goes through when helping a brand understanding their design, how her education and experience give her a different perspective on branding an ..read more
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EPS 114: How to build a niche brand (Guest: Katherine Johnsen)
Poolside Podcast
by Poolside Podcast
1y ago
#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with. https://www.instagram.com/beachykj/ http://beachykj.com/ Previous episode: ht ..read more
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EPS 112: Vote with your wallet and support your local community (Guest: Connor Curran)
Poolside Podcast
by Poolside Podcast
1y ago
#112 with Connor Curran. Connor is the co-founder of Local Laundry, a brand dedicated to building community and selling only Canadian made garments. On this episode, we talk about the importance of community and collaboration, why it’s so important for small businesses especially to build community and how the partnerships and collaborations are chosen with Local Laundry. We talk about COVID, BLM and how the ever-changing landscape has forced all businesses to adapt, understand their values and grow. Connor shares his advice for small business owners for navigating these challenging times and ..read more
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EPS 110 Social media best practices for small businesses (Guest: Sanja Serwa)
Poolside Podcast
by Poolside Podcast
1y ago
#110 Sanja Serwa is the founder of Vossity, an online store curating nontoxic, organic and cruelty-free beauty and wellness products. She shares the evolution of her business Vossity and why + how she started her own skincare line. We talk about the lessons she’s learned along the way and why hiring part-time help has allowed her to scale and grow her business. We talk about social media for small businesses, the best practices and why consistency is so important. We discuss the value of influencer marketing and how to properly execute as a small business. Sanja gives her advice for small busi ..read more
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EPS 108 What have you learned during this pandemic and what will you carry with you into the future?
Poolside Podcast
by Poolside Podcast
1y ago
#108 This episode is a mashup of answers from inspiring and powerful entrepreneurial women that I look up to. They are all answering the question "During this time, what have you learned about yourself and your business and what will you carry forward with you into the future?" Jackie from Lace Brick Design: https://www.instagram.com/lacebrickdesign/ https://lacebrickdesign.com/ Jana from All of Her Business: https://allofherbusiness.com/ https://www.instagram.com/allofherbusiness/ Jess from Love for Lewiston: http://www.loveforlewiston.ca/ https://www.instagram.com/jsjanzen/ Marlo from Barre ..read more
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EPS 151: How to turn content creation into a profitable business (Guest: Austen Tosone)
Poolside Podcast
by Poolside Podcast
1y ago
#151 Austen Tosone recently celebrated working one year as a full-time content creator. She now has eight ongoing income streams and is launching an SEO masterclass. Her secret? Treating what some consider a hobby like the business it is. In this episode, I sit down with Austen and talk about everything from her background in the magazine industry to how she kept her content creation work going throughout the pandemic. Austen shares her advice for creators looking to transform their side hustle into a full-time job. She shares tips about batching content, when to create searchable vs algorithm ..read more
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