According to a 2023 report by IBM, the global average cost of a data breach in 2023 was $4.45 million (USD), a 15 percent increase over 3 years, with almost 60 percent of the costs related to lost business and post-breach response efforts.  For a customer, a data breach can result in a loss of […] The post Data Privacy and Security in the Era of Corporate Social Responsibility (CSR) first appeared on The Edge, A Leader's Magazine ..read more

With any business, big or small, there comes a time when revenue growth needs to be considered. Since the pandemic hit, companies all over the world have pivoted and changed with the times, in order to survive. For many of the smaller ones, this wasn’t possible and many of the self-employed fell through the cracks […] The post Five Ways To Increase Revenue first appeared on The Edge, A Leader's Magazine ..read more

Corporate Social Responsibility (CSR) is a hugely important part of a company’s branding and business practices. CSR refers to a company’s internal and external efforts to positively contribute to environmental initiatives and the well-being of society.  If done correctly, CSR can enhance a company’s image and reputation, increase loyalty and trust among consumers, and see improved employee retention. It can give companies competitive advantage as it differentiates them from others, and with CSR rising in importance for consumers, consumers are more likely to seek out brands that align wi ..read more

In Canada, 11 million tonnes of food, or 20 per cent of what’s produced, becomes avoidable food loss. Johan Acros Mendez saw the waste firsthand and decided to address it. Mendez founded InVerte, which equips food insert containers with a scale and a sensor to assist with portion control. The scale measures how much of an ingredient has been used, and the sensor comes with a light that flashes green or red, depending on whether the right portion size was used. Mendez says “It is like having an intuitive traffic lighthouse” to keep kitchen staff on track. InVerte also comes with a software appl ..read more

Display marketing involves the use of display ads, with the aim of reaching potential consumers on the internet who may one day be interested in buying certain products and using services offered by companies.  Display ads themselves are pretty simple. There isn’t much that needs to go into them. After all, they aren’t meant to be large and overtly obtrusive, otherwise every internet user would install ad blocker. These ads are the slender displays that lurk on the sidelines of webpages in skyscraper-like shapes, banners snuck between text, or squares in corners.  Unlike native ads ..read more

The day Senator James Inhofe held up a snowball inside the chambers of the US Congress to disprove climate change, it was fodder for Jon Stewart’s edition of The Daily Show within 24 hours. Few moments in the history of the debate have ever better exemplified the seeming cognitive dissonance that occurs in nonbelievers, though there are psychological realities that might help better understand it. Why would someone disbelieve what has generally been the scientific consensus since the 90s, and why would they go to cartoonish lengths to prove it?  The more obvious and unfortunate answer is ..read more

Should corporations be socially responsible? The 2003 documentary The Corporation, co-written by Canadian law professor Joel Bakan, made a big impact by characterizing its titular entity as a psychopath —after American law decided that corporations have the same rights as people. This meant, among other boxes ticked off the WHO ICD-10 Manual of Mental Health Disorders DSM-IV, that they were pathologically self-interested and had a reckless disregard for the safety of others. In the aftermath of this cultural bombshell, corporations have made a lot of noise lately (and loudly) about giving back ..read more

Dr. Diane Wong is a cosmetic physician with over 20 years of experience in the non-surgical cosmetic industry. Known for her “baby-steps” approach which focuses on taking slow steps regarding treatments, she takes a client-first approach with her patients.  She has written articles, appeared on various programs, and has been advising and partnering with spa organizations to bring to the forefront the concerns associated with the Medi Spa industry. Medi Spa is a term that is supposed to refer to a medical clinic that provides medical skin treatment and is supervised and operated by a quali ..read more

First introduced to the public by Bitcoin in 2009, cryptocurrency has shaken up the world of finance and technology. In its essence, cryptocurrency is a digital currency that lacks a central regulator like a bank or government. Being so new, there is still a lot of confusion surrounding cryptocurrency, with many either hesitant to invest, or just flat-out refusing.  As a note for Canadian investors, using crypto in daily transactions is incredibly limited. The Canadian government were the first in the world to introduce regulations around crypto, but their stance on it was one of fear and ..read more

For businesses in Canada, COVID-19 changed everything. It changed the way they operate, communicate, and ultimately, how they drive revenue. The impact has been profound and unprecedented. Most provinces and territories experienced waves of outbreaks and lockdowns, which unfortunately meant the end of some businesses and the evolution of others. As daily cases dip, and Canada approaches its vaccination targets, every business finds itself being forced to adapt to the trends established during the pandemic. Social Trends COVID-19 has resulted in Canadians experiencing their lowest level of sati ..read more