In the bustling city-state of Singapore, the digital landscape is teeming with influencers who are making waves in various niches. From the arts to fitness, these individuals are not just trendsetters but also thought leaders, offering insights, entertainment, and expertise to their vast audiences.  Among them, male influencers like Adrian Pang, with his enduring presence in the entertainment industry, Ian Jeevan, the financial guru for Gen Z, and Dino Kang, the fitness aficionado advocating for evidence-based practices, are setting the gold standard. Dive in as we spotlight some of the m ..read more

Ever scratched your head wondering how some brands seem to just take off, gaining followers and making sales like it's a piece of cake? Well, there's a good chance they're using influencer marketing to make it happen. But let's get one thing straight: what is influencer marketing? It's not just a trendy phrase. It's a well-thought-out strategy that leverages social media influencer marketing to amplify brand messages and connect with a wider audience. Through influencer advertising, brands can collaborate with influencers to create authentic influencer content that resonates with their follow ..read more

Today is a special day because I get to chat with an old friend who's turned his wanderlust into a thriving business.  Meet Ganesha Balakrishnan, flight instructor and the Founder and Co-Owner of The Untold Direction (TUD), an adventure travel agency that's anything but ordinary. I met Ganesha over five years ago, and his love for adventurous travel was evident even then.  But what's truly remarkable is how he's channeled that passion into creating a travel agency that offers one-of-a-kind, immersive experiences in “exotic” locations like Central Asia and Iran. TUD is a testament to ..read more

If there’s one thing that recent years have shown, it’s that nothing is set in stone. The COVID-19 pandemic ravaged some industries while giving others a much-needed boost. Meanwhile, the rise of TikTok as the next social media giant created countless new jobs and opportunities. Things are always changing, industries are constantly getting disrupted, and we need to prepare our students for that.  In this article, we discuss the top 10 technical skills every student needs to learn in order to thrive in an increasingly uncertain world. But first, let’s talk about how we derive this list. Ho ..read more

Has it already been 111 years? Gosh. The first International Women’s Day was celebrated in 1911 in just a few European countries. In 2022, it has gone global. As THE online marketing magazine in Singapore, we want to just take a step back from the hustle and bustle of our daily lives and just appreciate the great work of the top women in marketing. But before we discuss the amazing work of the women in marketing leadership on our list, let’s first discuss the importance of discussing this topic more often. Why do we need to be more aware of and talk more about women in marketing leadership? Ma ..read more

This article was first published in the downloadable first issue of markonmag. The article has since been updated and expanded upon by Nicole Rachel Kwan. CRM is the technology-enabled tool used by companies to manage interactions with current and potential customers.   The definition of CRM depends on what you’re thinking of: CRM software, CRM strategy, or CRM processes. Here’s a short explanation of each: CRM Software: Salesforce defines it as a platform that combines the info collected from different departments - usually sales, marketing and customer service - into one system ..read more

This article was first published in the downloadable first issue of markonmag. The article has since been updated and expanded upon by Nicole Rachel Kwan. Wait, what? Marketing and HR are not that different? No, really! Even in HR, you can still think like a marketer. What comes to mind when you think of human resources? It might be administrative work, like processing payroll, employee benefits, and scheduling interviews.  Although that is a part of what HR does, building a strong employer brand has become more important for HR departments across the globe.  This is where the inter ..read more

In Singapore, side hustles have become increasingly common. Even among students. But are we really surprised? The cost of living is exponentially increasing, and finding a decently-paying job with no work experience is getting harder. If you’ve ever thought to yourself, “how to earn a side income in Singapore?” you came to the right place. In this article, we list the 8.5 best side hustle ideas for you to earn money in Singapore, with some even helping you accumulate invaluable work experience. You can even earn money online from the comforts of your home doing some of these jobs. How to earn ..read more

In Singapore, university internships are super common. Unless you’re on an organizing committee for summer orientation camps or on an exchange program, chances are that you’re planning to do a summer internship. For some universities like NUS, SMU, and NTU, it’s a graduation requirement. However, for many students (myself included ?), university might be your first time being exposed to the world of marketing.  As such, you might not have any relevant experience to bring to undergraduate internship interviews. However, there are other ways to get an internship without prior work experienc ..read more

This article was first published in the downloadable first issue of markonmag. The article has since been updated and expanded upon by Nicole Rachel Kwan. CRM is the technology-enabled tool used by companies to manage interactions with current and potential customers.   The definition of CRM depends on what you’re thinking of: CRM software, CRM strategy, or CRM processes. Here’s a short explanation of each: CRM Software: Salesforce defines it as a platform that combines the info collected from different departments - usually sales, marketing and customer service - into one system ..read more