Energy networks owner, Jemena, has launched an educational campaign via Mediabrands Content Studio (MBCS), The Big Picture, aiming to raise awareness about the role renewable gas will play in the ongoing energy transition. It is the first campaign to market since MBCS was appointed as Jemena’s creative agency of record early last year. Under the master The Big Picture creative and messaging platform, MBCS is responsible for strategy, creative development, activations, digital, and communications. Initiative managed the multi-channel integrated campaign, which spans TV, digital platforms ..read more

Foxtel Media’s sales team is Mediaweek‘s March winner as part of the Sales Team of the Year initiative. In 2023, Mediaweek launched Sales Team of the Year to highlight some of the high-quality work done in the industry.  Each month, a media sales team is selected by a rotating panel of judges as the nominee for that particular month, culminating in a final set of nominees by the end of the 12 months. The judges will be assessing each team on criteria such as proactivity, strategy and execution, and client and agency relationship management. See Also: Mediaweek’s Sales Team of th ..read more

Business of Media Sony and Apollo express interest in buying Paramount in $26 billion deal Sony Pictures Entertainment and the private equity giant Apollo Global Management have formally expressed interest in acquiring Paramount for roughly $26 billion, according to two people familiar with the matter, a move that adds drama to an already chaotic deal making process, report The New York Times’ Benjamin Mullin and Lauren Hirsch. The nonbinding expression of interest, sent in a letter this week, comes as Paramount approaches an agreed-upon Friday deadline for the expiration of an exclusive negot ..read more

Marketing and advertising are a young person’s game. And the data proves it. Job Skills Australia reported in 2022 that of the 94,700 marketing and advertising professionals in Australia, only 7.3% were over 55 years of age, compared to 20.2% for all other occupations. So clearly, in numbers at least, the Young Guns are outgunning the Old Guard. But does this mean the advertising industry has a problem with ageism? Or does it just mean that for many older people, a career in marketing and advertising no longer suits them? Now before I outrage anyone over 40 in adland, let me get some caveats o ..read more

Tex-Mex-style food brand Old El Paso has announced its team of home star athletes with the Make Some Noise campaign ahead of the Paris 2024 Olympics. As the official meal kit partner of the Australian Olympic Team, the campaign aims to capture the Olympic spirit with its star-studded lineup, while connecting food and sport as key elements of Aussie culture. The ambassadors include professional Freestyle BMX star Logan Martin, who won gold at the Tokyo 2020 Olympics, two-time Olympian and team captain Mackenzie Arnold, who is also the goalkeeper for Women’s Super League club West Ham United, an ..read more

By Jasmin Bedir, CEO at Innocean If you’ve been following my musings on AI in this publication, you know that I love filmic references with a decent amount of humour. You may have also noticed that someone lost theirs entirely on the back of my last article, which led to a lengthy counter article (mind you, it was beautifully written) with the headline “Shots fired!”. And because everyone loves drama, the whole thing landed us in The Age. How exciting! And here I was thinking that our industry had become rather boring.  On the topic of exciting, I do agree with Mr B that agencies lik ..read more

In the face of ongoing contractions in the tech industry, and the scandal surrounding the departure of former CFO Damien Singh, Canva launched the third-year iteration of its ‘What Will You Design Today?’ brand platform to the US market.  According to the Australian-led graphic design startup’s ECD, Cat van der Werff, since the introduction of the platform in the US, the company has experienced a significant increase in consideration and unaided awareness. In fact, she reports that marketing efforts have doubled consideration in the region. The start-up embarked on its US expansion in 202 ..read more

The board of the Audited Media Association of Australia (AMAA) has confirmed the discontinuation of its print media audit services. The Audit Bureau of Circulations (ABC) and Circulation Audits Bureau (CAB) print audit services will discontinue from April 2024. The AMAA conducted audits of print media for major publications that sell their print and digital copies via the ABC audit, and for publications that distribute all or a large portion of their copies for free via the CAB audit. The ABC audit, conducted every six months, reported the average total paid sales per issue, plus the average n ..read more

Business of Media Police reviewing how image of Brittany Higgins’ texts was obtained by the Seven Network ahead of Bruce Lehrmann interview The Australian Federal Police (AFP) are reviewing how an image of Brittany Higgins‘ text messages came to be in the possession of the Seven Network, as part of its televised interview with Bruce Lehrmann, reports The ABC’s Lottie Twyford. As part of his judgment, Justice Michael Lee found Lehrmann made false representations about how Seven obtained sensitive material from the criminal trial as part of its preparation for the Spotlight interview. [Read More ..read more

Mastercard Australia has appointed Florencia Aimo as its new vice president, integrated marketing and communications, Australasia. Her appointment follows Kirsty Redfearn‘s departure from the position last month, after just over 12 years with the company. She will report to Mastercard’s division president of Australasia, Richard Wormald, and its executive vice president, integrated marketing and communications, Asia Pacific, Julie Nestor. In her new position, Aimo will lead the marketing efforts for Australia, New Zealand, and the Pacific Islands, overseeing a team of ten tasked with deliveri ..read more