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SOFII
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SOFII is a charity that has been created by fundraisers for fundraisers. We are here to help you be the best fundraiser you can be, by sharing the innovation and inspiration that drives and invigorates our sector. The SOFII collection aims to be the most comprehensive, best-organized, and most inspiring collection of fundraising-related content from around the world.
SOFII
1w ago
Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds. No wonder the CIOF shortlisted the Village for Best Supporter Experience of the Year at their National Fundraising Awards ..read more
SOFII
1w ago
Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why the rising tide of a community lifts all boats ..read more
SOFII
1M ago
Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time ..read more
SOFII
1M ago
With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign ..read more
SOFII
1M ago
Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees ..read more
SOFII
2M ago
In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children ..read more
SOFII
2M ago
UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, . This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences ..read more
SOFII
2M ago
Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you ..read more
SOFII
3M ago
Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more ..read more
SOFII
3M ago
This direct mail appeal from 1941 has everything. Charm, courage, dedication and, perhaps most importantly, it is brilliantly innovative too. Plus, how many mailings have been preserved for 70 years and then end up being sold? Find out more in this great case study ..read more