SOFII
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SOFII is a charity that has been created by fundraisers for fundraisers. We are here to help you be the best fundraiser you can be, by sharing the innovation and inspiration that drives and invigorates our sector. The SOFII collection aims to be the most comprehensive, best-organized, and most inspiring collection of fundraising-related content from around the world.
SOFII
17h ago
The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration. ..read more
SOFII
1w ago
In an increasingly multicultural world, how we engage and inspire donors from different backgrounds and faiths is important. This article explores the unique traditions and beliefs that underlie faiths and looks at how religion frames philanthropy ..read more
SOFII
1w ago
We bring you the under appreciated story of what just might have been the world’s first-ever charity pop song, courtesy of an ex-Beatle. Dive to learn more from this piece of our fundraising history – and listen to George Harrison’s song ..read more
SOFII
1w ago
Alex Day shares what fundraisers can learn from the Aberfan disaster in 1966. Based on his superb presentation at I Wish I’d Thought of That (IWITOT) 2024, this article explores the tragic landslide in Aberfan, Wales and the bravery of those who stepped up to help ..read more
SOFII
3w ago
Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well. ..read more
SOFII
3w ago
This case study gives fundraisers like you a masterclass in merging a great supporter experience with a fantastic appeal sent via the post. It features a supporter update that not only brings conservation to life for the donor but inspires them to keep on giving too. ..read more
SOFII
1M ago
The Children’s Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they persevered until, eventually, that vision paid off. And 14 years later, in 2025, this appeal is still going strong. ..read more
SOFII
1M ago
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba. ..read more
SOFII
1M ago
Today SOFII wants to celebrate a group of fantastic fundraisers – the SOFII One Hundred. Every month, they help fundraisers around the world who want to be inspired and improve their work. Keep reading to learn how you can join them ..read more
SOFII
1M ago
At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors ..read more