
SOFII
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SOFII is a charity that has been created by fundraisers for fundraisers. We are here to help you be the best fundraiser you can be, by sharing the innovation and inspiration that drives and invigorates our sector. The SOFII collection aims to be the most comprehensive, best-organized, and most inspiring collection of fundraising-related content from around the world.
SOFII
1w ago
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy ..read more
SOFII
1w ago
Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience ..read more
SOFII
1w ago
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic ..read more
SOFII
1w ago
Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle ..read more
SOFII
1M ago
The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.  ..read more
SOFII
1M ago
‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success ..read more
SOFII
2M ago
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded ..read more
SOFII
2M ago
In a free webinar recorded for the Chartered Institute of Fundraising (CIOF), some members of our SOFII team have shared a few of their favourite Giving Tuesday ideas from past I Wish I'd Thought of That (IWITOT) events and their own experience.  ..read more
SOFII
2M ago
Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink ..read more
SOFII
3M ago
After years of fundraising for small charities, Vic Hancock Fell found herself on the other side of the process – assessing grant applications. Find out what Vic learned and what changes she’ll make when she writes her next application for a trust or foundation ..read more