What do you know about the people on your email list? Are their names correct?  Are their addresses up to date? Do you know what they care about, and are you segmenting your list so they hear about exactly what matters to them?
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1w ago
Kanopi’s roundup of the top nonprofit websites ..read more
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As you improve your website’s user experience, review Kanopi’s roundup of the top nonprofit websites for inspiration. Note each website’s approach to developing streamlined user journeys and incorporating audience research and accessibility guidelines. Use these examples (along with the help of a web design firm when needed) to avoid common UX mistakes and create a user-friendly website that stands the test of time.
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1w ago
Kanopi’s roundup of the top nonprofit websites ..read more
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Another meaning of resolve is “settle or find a solution to (a problem, dispute, or contentious matter).” U.S. House of Representatives, I’m looking at you! What’s the resolution when twenty or so members want to gum up the works, not govern?
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1w ago
Kanopi’s roundup of the top nonprofit websites ..read more
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User pathways are the actions an audience member takes on your website based on their motivations and interests. For example, the user pathway for someone who arrives on your website looking for volunteer opportunities will be different than for someone who wants to donate or listen to your podcast.
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1w ago
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For example, take a look at how the Habitat for Humanity website has organized its navigation and user pathways:
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1w ago
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According to AccuData’s marketing analytics guide, you can use the data from these sources to understand the messaging and design elements that will resonate with your audience. This allows you to make research-backed decisions that increase website engagement.
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1w ago
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Web accessibility is the process of making your website usable and readable for all audiences, regardless of any disabilities they may have. The Americans with Disabilities Act states that websites that offer public accommodations must be accessible to people with disabilities.
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1w ago
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Improving your organization’s fundraising results
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1M ago
In short, accessibility is good for everybody, including your nonprofit. Read on to learn three reasons why it matters so much when it comes to ..read more
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Fundraisers of all kinds
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1M ago
By making your website more accessible, you are opening your nonprofit up to a whole new  audience. Once people of all abilities can access your content, they can learn everything they need to know about your cause, which makes them much more likely to participate in ..read more
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What Do You Call a Donor?
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1M ago
What Do You Call a Donor? Say anything you like about me, as long as you get my name right! Nothing is more personal to your donors than their names–and nothing says “I don’t know who you are and I don’t care” faster than calling them a name they don’t use. This blog post examines the pros and cons of  first names, last names, full names, with or without titles. (This post dates back a few years, and today I would add that getting people’s pronouns right is also key ..read more
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