Differentiated, Variable, and Dynamic Pricing? What Cultural Entities Need to Know
Colleen Dilenschneider
by Bethany Gotschall
1w ago
What are the differences between these pricing models? How is the market responding to them for cultural organizations? What is working well, and what is backfiring? Let’s talk about it – with data. Pricing models are currently dominating a lot of management discussions in cultural organizations. And it makes sense: Business disruptions relating to the pandemic remain fresh in many executives’ brains and underscore the need for organizations to think strategically about their business models. And recent financial challenges have motivated boards of trustees and leadership teams alike to critic ..read more
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Difficult, Time-Consuming, Confusing? Ticketing Issues Are Deterring Visitors (DATA)
Colleen Dilenschneider
by Bethany Gotschall
3w ago
How big of a barrier to attendance are ticket purchasing challenges? What is the redemption timeframe for tickets to cultural organizations? What methods are people using to purchase tickets (e.g., mobile, web, etc.)? Here are the answers for exhibit and performance-based organizations. There’s no doubt about it: Digital and online purchasing expectations increased during the pandemic. People are used to spending less time navigating and completing the online transaction experience, with companies from Amazon to Uber working to make the purchase pathway as easy and simple as possible.  Fo ..read more
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2024 & 2025 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)
Colleen Dilenschneider
by Bethany Gotschall
1M ago
The research is in! We’re kicking off 2024 with our most requested, discussed, and referenced article of each year: Market potential. Here are the expected attendance levels for 2024 and 2025, quantified individually by organization type for aquariums, art museums, botanical gardens, children’s museums, history museums, natural history museums, science museums, zoos, orchestras, theaters, and other performance entities. We know how many cultural organization boardrooms have come to rely on this benchmark research each year. In mid-2023, we were able to publish the research for eleven different ..read more
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From Attendance to Welcoming Perceptions: Our Data Publishing Schedule for the First Half of 2024
Colleen Dilenschneider
by Bethany Gotschall
2M ago
Happy New Year! Here’s our research publication calendar for January through June of 2024 so that you can make the most data-informed decisions for your cultural organization. We recently wrote an article on the top trends we’ll be watching in 2024. Not only is 2024 an election year, but we are also observing the impacts of our “new normal” informed by the pandemic. From the need to understand optimal pricing considerations to the implications of the “urban doom loop,” 2024 promises to be a year in which it will be critical for museums and performing arts organizations to stay vigilant and mon ..read more
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Our Top Ten Most Popular Articles for Cultural Executives in 2023
Colleen Dilenschneider
by Bethany Gotschall
2M ago
From attendance projections to welcoming perceptions to what makes employees happy, here are the most discussed and referenced articles from IMPACTS Experience in 2023. To access the articles linked below, please log in or subscribe.  It’s that time of year, folks! As we all get ready to put 2023 behind us and bring new hopes and plans into 2024, our team at IMPACTS Experience has stopped to take stock of the articles cultural executives found most valuable this year. This annual wrap up has been a pre-New Year’s tradition on Know Your Own Bone for twelve years, which feels unbelieva ..read more
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Pricing, Target Audiences & the Urban Doom Loop: Top Trends We’re Watching in 2024 (DATA)
Colleen Dilenschneider
by Bethany Gotschall
2M ago
As we approach the coming new year, we’re closely monitoring many emerging topics so cultural organizations can meet challenges and opportunities with maximum information.  We’ve deployed additional research in three areas we believe will inform operations and strategy in 2024. In what situations does variable pricing work best? How much should a cultural organization spend on marketing efforts?  How can entities most effectively and efficiently expand audiences? What do elevated crime perceptions mean for 2024 market potential? We look forward to sharing new data on these topics and ..read more
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Education Value Justifies Visits to Cultural Entities – Why This Matters (DATA)
Colleen Dilenschneider
by Bethany Gotschall
3M ago
Perceptions surrounding educational value are a unique differentiator for visiting both exhibit-based and performing arts organizations. Here’s why that matters. If the entertainment value of an experience motivates a visit, then what role does education play? An equally important one, according to research. Understanding the relationship between education and entertainment can help organizations better facilitate both aspects of the experience. As we explored in our last article, what being “entertaining” means to guests in the context of visitor-serving organizations isn’t what some leaders ..read more
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Data on Why Being Entertaining Matters for Cultural Entities (And Why It’s Not a Dirty Word)
Colleen Dilenschneider
by Bethany Gotschall
4M ago
Being perceived as entertaining is critical to gaining and sustaining engagement for both exhibit and performance-based entities – but how the public defines “entertaining” in the context of cultural entities isn’t what some leaders may think.   Consider this: Memorial sites in the US generally have high “entertainment” ratings. Do we have your attention? These ratings aren’t necessarily because people are dark or misguided in their sensibilities, or because they are missing the point of these memorials. If memorial sites having high entertainment ratings surprises you, it may be because ..read more
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Which Social Media Platforms Maximize Engagement and Conversions for Cultural Entities? (DATA)
Colleen Dilenschneider
by Bethany Gotschall
4M ago
Social media is a powerful tool that influences visitors’ decision-making processes – even more than before the pandemic. Here’s the data to help inform your digital strategy. Social media and digital engagement are critical for a cultural organization’s success. Gone are the days of social media being a tacked-on strategy led by a single intern. Instead, effective social media and digital engagement strategies are woven into the entirety of a cultural organization’s audience experience – both onsite and offsite – and extend far beyond the purview of marketing or public relations departments a ..read more
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Most Americans Don’t Know Nonprofit Cultural Entities Are Nonprofits – Here’s Why This Matters (DATA)
Colleen Dilenschneider
by Bethany Gotschall
5M ago
Less than half of Americans – including recent visitors – know that nonprofit museums, zoos, aquariums, and performing arts organizations are, in fact, nonprofits. This misapprehension can risk major consequences for organizations, but the solution isn’t simply promoting your 501(c)(3) status. Spoiler alert: It’s about your mission. Here’s the data. Let’s talk about nonprofit recognition. Most traditional cultural organizations are nonprofit organizations. Their tax status is common knowledge among many cultural organization professionals, leaders, and aficionados. But not all cultural or ..read more
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