Improving Welcoming Perceptions Increases Willingness to Pay Higher Admission Fees (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
1w ago
Thoughtful onsite initiatives to make people feel welcome are not just a “social good” but an important business decision – and that decision can pay off in multiple ways. At IMPACTS Experience, we’ve long shared the data-informed reality that prioritizing initiatives related to elevating diversity and inclusion is more than a social imperative for cultural organizations. It’s not only about being fundamentally decent. It’s not only about working to overcome long-standing institutional biases by actively doing our part, piece by piece. It’s not only about making our physical spaces more access ..read more
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Our Top Ten Most Popular Articles For Cultural Executives in 2022
Colleen Dilenschneider
by Colleen Dilenschneider
1M ago
Here are the most visited, shared, and referenced articles from IMPACTS Experience in 2022. It’s that time of year, folks! As we all get ready to put 2022 behind us and bring new hopes and plans into 2022, our team at IMPACTS Experience has stopped to take stock of the articles cultural executives found most valuable this year. This annual wrap up has been a pre-New Year’s tradition on Know Your Own Bone for eleven years! Cultural executives are closing out the third year of learning to live alongside the coronavirus pandemic. While the dust is still settling around the cultural indu ..read more
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Want Renewals and Donations From Members and Subscribers? Your Mission Matters (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
1M ago
The membership benefits most likely to inspire renewals and donations may not be what cultural executives think. ‘Tis the season for philanthropic giving and reflecting upon the calendar year for both exhibit and performing arts organizations. And as such, it’s also an important time for us at IMPACTS Experience to watch trends in membership renewals to see what’s impacting this critical community of supporters. We are consistently in market asking open-ended questions about membership motivations. Why does someone decide to become a member to a certain museum or subscriber to a particular per ..read more
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Need a Read? Five Non-Museum Book Recommendations for Museum Leaders
Colleen Dilenschneider
by Colleen Dilenschneider
2M ago
The weather is changing and book lovers, you know what that means – time to cozy up with a good read! In this article, Colleen Dilenschneider has paired up with IMPACTS Experience’s Content Strategist and voracious reader Bethany Corriveau Gotschall to share some of the books that have recently kept us thinking and learning – and that we’d recommend for cultural executives. Though the name may be new to some, this isn’t the first you’ve heard from Bethany. She is a chief editor on Know Your Own Bone, has a solid grasp of data and methodologies, and provides valuable work on several of our part ..read more
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Does Free Admission Result in More Diverse Audiences? A Pandemic-Informed Update (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
2M ago
Compared to museums with a paid admission basis, free museums (still) generally do not have higher onsite satisfaction, more willing endorsers, nor are they perceived as more welcoming. It’s time for a data update! Audience engagement for free vs. paid admission museums is a cut-and-dry data and economics conversation, but it’s arguably the most emotionally fraught topic that we share on this website. Although research helps remove guesswork and allows leaders to make strategic decisions based more on facts than feelings, leaders also tend to have strong feelings about their feelings. (It’s hu ..read more
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What Age Is a “Senior” Visitor? It Has Changed When It Comes to Admission Discounts (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
3M ago
When it comes to cultural organization admission pricing, 70 is the new 62. In the US, the general perception of what it means to be a senior citizen has changed. Setting aside what many expect to be short-term, pandemic-related anomalies, we now generally have longer life expectancies, people are increasingly continuing to remain active and productive as they pass traditional “retirement” ages, and even bedrock programs such as Social Security retirement benefits have increased their ages for eligibility. All considered, Americans are aging longer – and, arguably, better and more productively ..read more
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Post-Pandemic Attendance Projections for Museums? Do Not Rely on Pent-Up Demand (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
3M ago
Pent-up and deferred demand borne of pandemic-related closures has largely been satisfied at the close of the third quarter of 2022. Here’s what this means as your organization considers its attendance projections. It’s been a strange couple of years for the cultural industry (and humanity in general), to say the least. Since the pandemic started closing the doors of beloved cultural entities across the United States and around the world, executive leaders have grappled with questions of institutional survival, strategy, and solvency. Many cultural organizations suffered staggering attendance ..read more
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Mission-Motivated Members Find Greater Value in Their Memberships (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
4M ago
If your organization’s membership messaging is primarily focused on transaction-based benefits (e.g., free admission, discounts), then you may face difficulties attracting higher-value members. The chips are still falling as cultural executives seek to understand audience motivations and behaviors in a pandemic-impacted world. One of the key takeaways emerging from the pandemic involves the marriage of an increase in trust in cultural organizations with the importance of effective membership programs. It’s manifesting itself in the growing delta between mission and transaction-motivated member ..read more
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Three Bad Research Practices That Risk Misleading Cultural Organizations
Colleen Dilenschneider
by Colleen Dilenschneider
4M ago
Despite operating in an increasingly complex and nuanced world, too many cultural organizations maintain an overreliance on simplistic research methods that can impede progress instead of empowering it. Cultural organizations are striving to become more data-informed – and that’s great news! After all, we insider experts are not our audiences. If we want to expand and diversify attendance to be more representative of the US population, then we need data to understand not only our current audiences, but also those inactive visitors who are choosing not to visit us. Becoming data-informed means ..read more
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What Do Current Economic Concerns Mean for Admission Prices? (DATA)
Colleen Dilenschneider
by Colleen Dilenschneider
4M ago
Cultural executives are grappling with public concerns about the economy. How much do admission fees contribute to cost-related barriers to visiting right now? Here’s the answer. As a professional nerd, I get to delve deep into research concerning visitation trends for cultural organizations. It’s a fantastic privilege to work with amazing data scientists, researchers, analysts, and client organizations, but the best part of my job is when the advantages of real-time data collection strike, and certain findings make my jaw drop in interest. This is one of those times. At IMPACTS Experience, we ..read more
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