Newsletter: 2023 Trends in Corporate Partnerships ; What are Your Guidelines on Corporate Engagement? ✍️ ; 8 Best Techniques for Evaluating Character
Selfish Giving Blog
by Joe Waters
2d ago
  Let's face it folks: 2023 could be a tough year for corporate partnerships. It could even be more challenging than trying to figure out what's next for HBO's hit TV show White Lotus. Fortunately, I know a corporate partnership AND White Lotus expert. Brittany Hill from Accelerist! ➡️ ➡️ Weeks before the finale aired, Brittany told me EXACTLY what was going to happen on the show! She was crazy accurate on everything.? With these types of powers ?, and her immense well-known expertise in corporate partnerships, who else would be better to tell us EXACTLY what will happen in the partnersh ..read more
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Newsletter: Why Your Emails Need an ‘Emoji Identity’ ; Kia Donates $8 for Every Car Sold to St. Jude ; Greenhushing vs. Greenwashing: What’s the Difference?
Selfish Giving Blog
by Joe Waters
2w ago
I'd wager a coffee (a fancy one too!) that you are not spending enough time thinking about how to get people to open your emails. With more and more emails flooding people's inboxes these days, how can you get yours to stand out and get opened? One tactic that I believe has worked for me and others is using an "emoji identity" in my subject line. For some time now, in the subject line of my newsletter I've used these emojis: ?? ? = Selfish ? = Giving I'm not alone in using an emoji identity. The popular Marketing Brew (part of Morning Brew) always uses a ☕️ emoji in its subject line.   ..read more
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Newsletter: 30+ Wicked Awesome Partnership Posts from 2022 ; 3 Readers Win Selfish Giving Tees
Selfish Giving Blog
by Joe Waters
3w ago
    In my last newsletter of 2022 we had a contest . I got a ton of responses! I think about 75% of you said I was the wise ass on the right. Sorry, but I'm the one ON THE LEFT!  ? From the group of people that chose correctly, I randomly chose three people to receive Selfish Giving t-shirts. ?? Congratulations to the winners! ?? TOM MURPHY KARL ZIEGENFUS LAURA ATWELL Hit reply to this newsletter and share your t-shirt size and your address and I will get the shirt right out to you! A big thanks to all who participated. Several of you remarked how fun it was to have a cont ..read more
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Newsletter: Win a Selfish Giving Tee This Holiday Season ; In-Person Meetings are Back, But Prospects Prefer Virtual ; 70 Sales Email Subject Lines That Get Opened
Selfish Giving Blog
by Joe Waters
1M ago
    Just a quick note this week wishing everyone a very happy holiday season. Whatever you celebrate this time of year, I am wishing you the very best in health and happiness for the season and for the New Year. I am very thankful for all of you! I count you all as a Christmas miracle! Just a heads up that I will NOT be publishing a newsletter next Wednesday, December 28th. I'll be back in your inbox on Wednesday, January 4, 2023. Now, about that picture at the top. I haven't shared it in a few years. One of those precious kids is me circa 1972. The other is my really ugly identical ..read more
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Newsletter: 5 Key Takeaways from the CVS Lawsuit ✅ ; How Nonprofits Can Use ChatGPT ; Many Nonprofit Salaries are Going Public
Selfish Giving Blog
by Joe Waters
1M ago
Last week I reported on CVS being accused of fundraising fraud at checkout. While I think its likely CVS will be vindicated of the charges, there are a few takeaways we should all keep in mind for future checkout charity programs. ❌ Companies shouldn't soley rely on consumer donations. While CVS pledged to make up any shortfall for the $10 million they agreed to raise, there was no direct pledge of dollars from CVS to the American Diabetes Association (ADA). Frankly, it looks better when the company makes an upfront donation. Think of it as a sort of prerequisite for doing checkout charity. In ..read more
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Newsletter: CVS Accused of Fundraising Fraud at Checkout ; KFC Hits the Road in Charitable Food Truck ; 3 Things to Do Now to Crush It in 1st Quarter
Selfish Giving Blog
by Joe Waters
1M ago
2023 is right around the corner. Here are three things you can do RIGHT NOW to be better at partnership sales in the new year. ☑️ Strive for more consistency. If you want more consistent success in your partnership program, you need more consistency in your actions. This means dedicating time every day to prospecting, cultivating, and closing partners. No excuses. ✅ Start creating checklists. Checklists reminds you of what works and keeps you from making silly mistakes. Start with my Partnership Solicitation Map (PSA) and break the sales process down further with an actionable checkl ..read more
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Newsletter: How to Overcome Your Prospect’s Fears ; Doctors Without Borders, Ikea Partner to Build ‘Giving Room’ ; Tom Brady is a Terrible Philanthropist
Selfish Giving Blog
by Joe Waters
2M ago
The #1 emotion you have to deal with in almost every partnership meeting is FEAR. The prospect's fear that you're not the right partner The prospect's fear that you'll make them look stupid The prospect's fear that you don't know what you are doing The prospect's fear that a bad partnership will get them fired How will you address the prospect's fears? ✅ You have to assure the prospect that you are the right partner. This means not only talking about yourself, but also discussing alternatives they are considering and why each one comes up short compared to you. ✅ You have to show the ..read more
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Newsletter: Are Partnerships That Drive Sales a Blessing or a Curse? ; 9 Sales Trends to Watch for in 2023 ; Should You Dump Twitter for Mastodon?
Selfish Giving Blog
by Joe Waters
2M ago
FACT: I have yet to meet a partnership professional that didn't salivate at the prospect of getting ACTUAL PROOF that a nonprofit partnership helped a company sell more stuff. Everyone wants this! When I'm writing partnership case studies, most nonprofits request: "Can you ask if the partnership has helped them sell more XYZ?" I get the desire to want to know. I really do. But I've concluded that you may not want to know the answer for two important reasons. 1️⃣ Based on my own experience asking many, many corporate partners this very question, 95% of the time the answer will be a hard NO (or ..read more
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Newsletter: Who is Your Perfect Partnership Prospect? ; 4 Creative Cause Marketing Activations ; Is Trust the Future of Giving?
Selfish Giving Blog
by Joe Waters
2M ago
Who are your Perfect Partnership Prospects (PPP)??? Do you have a list of them that you refer to often? Are you creating content specifically for them to get them on board? Are you connecting with other people within the company so you have multiple touch points? I ask because I had a great conversation last month with JOANN about their partnership with the National 4-H Council (4-H). Yeah, I'm talking about that JOANN - the nation’s category leader in sewing and fabrics and one of the fastest-growing competitors in the arts and crafts industry. They have 850 stores across 49 states and a robu ..read more
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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?
Selfish Giving Blog
by Joe Waters
3M ago
One of the things I really enjoy about writing case studies is I get exposed to all kinds companies and how they raise money for their respective partners. Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Here are four solid lessons that could help you smash the record of your next checkout charity program! ???? ? Confirm your hunch about your partner. “One of the reasons our employees are so successful in asking customers to donate is because they know, love, and have p ..read more
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