Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27.  Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not.  If we look at the definition of fan in the Cambridge dictionary:  “A fan is someone who admires and supports a person, sport, sports team.”  Other words associated with fan incl ..read more

My guest today says: “If you’re not on Google, then your competitors are taking away business from you. “  Joining me today is Brandon Leibowitz  Brandon Leibowitz runs and operate SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.  Here are three reasons why you should listen to the full episode:  Learn SEO techniques for increasing traffic to a website  Discover what you can do to get more leads and sales from your w ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26.  You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again.  There are NO rules to podcasting other than the rules you set yourself.  And, as the CEO of your business, you get to make the rules AND you get to break the rules if you want to, if you find something didn’t work as well as you had hoped. Or, because you ..read more

My guest today says: “If you’re not on Google, then your competitors are taking away business from you. “  Joining me today is Brandon Leibowitz  Brandon Leibowitz runs and operate SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.  Here are three reasons why you should listen to the full episode:  Learn SEO techniques for increasing traffic to a website  Discover what you can do to get more leads and sales from your w ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25  Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.    Because limiting yourself to just ONE THING seems totally foreign to you.    And, life is too short to just focus on ONE THING.    You’ve got diverse interests, you love learning, and having t ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic’ is ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #23.  If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be correct.  Personal Branding – or your Personal Brand is not a fad, it’s not a buzz word that some marketers have begun throwing around as the flavour of the day.   In fact, in my ..read more

A number of years ago, I shocked people, when I announced, I was going to stop production of my award-winning podcast – The Ambitious Entrepreneur Show.   (What shocked me, was following my announcement I received several messages asking whether I’d be interested in selling it. I had no idea anyone would see that much value in what I had created and would even consider asking whether I would sell it to them, which is a story for another day).  In this week’s podcast episode, I want to share the mistakes I made with my podcast that led me to stop production, so you can avoid maki ..read more

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22.  Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers across your social media platform, number of likes and comments on your social media posts. We love those numbers don’t we. The higher those numbers – the better.  However, those numbers ca ..read more

When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client.   From marketing my business (which is even more complicated today for coaches due to the plethora of ways to market your business and many more coaches to compete with), having sales conversations, right through to being able to respond professionally to that cringe-worthy question, “How much do you charge?”   Thankfully, this was over two decades ago, and I’v ..read more