Marketers and retailers agree: Gen Z and Millennials are distinctive generations heavily influenced by their relationship with technology, their values, and their social media engagement. They require a unique approach. eCommerce retailers selling to these generations need to understand how to curate their sales approach, marketing, and brand values to meet these economically powerful audiences.   ..read more

2023 cemented SMS as a top-performing marketing channel for retail, among other industries. Consumer demand to receive text messages from favorite brands has caused retailers to listen and act! Now, volume is higher than ever, and marketers are adopting new techniques and strategies to cut through the channel’s clutter. Let’s look at 5 trends from ..read more

As more and more consumers become focused on sustainability, businesses have responded with widespread efforts to streamline packaging, reduce waste, and find more eco-conscious shipping methods— but many retailers know they’ll need more than climate pledges to retain customer loyalty and grow sales. In honor of Earth Day, we’re diving into some of our recent ..read more

Online retailers must run a cost-efficient, streamlined eCommerce fulfillment operation to deliver exceptional customer experiences. But doing so can be challenging. Here are 7 mistakes that eCommerce retailers need to avoid to retain customers and generate loyalty. 1. Seeing Reverse Logistics as a Cost-Burden.   Returns are costly. Losing customers because of a bad returns policy ..read more

Retailers and consumers are disconnected when it comes to expectations around the post-purchase experience, and this is costing retailers. eMarketer reports that 83% of consumers think the post-purchase experience could be improved, but only 18% of retail leaders believe that. Further, 79% of consumers report that they may not purchase again from a brand after ..read more

Is your website ready for the mobile-first indexing era? Discover the importance of mobile SEO and how to optimize your site for mobile devices. Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the ..read more

In the US alone, it’s estimated that influencer marketing spend will reach $7.14 billion in 2024. It’s clear that influencer marketing is now a core strategy for brands to earn awareness and trust, build community, and drive sales. However, as the influencer marketing industry has grown, it has also become more complex. Many international trade ..read more

It’s never been more important to be able to measure the effectiveness of influencer marketing. The good news is, with the rise of influencer marketing technology, there are now more ways to measure influencer marketing than ever before. With all these metrics at your fingertips, it can quickly become confusing to determine which metrics to ..read more

Discover how AI and keyword chatbots can help you automate key elements of your customer service and deliver measurable impact for your business. A customer service chatbot uses AI, machine learning, and Natural Language Processing (NLP), to simulate and understand human conversation. Businesses use AI chatbots and keyword chatbots to automate elements of their customer ..read more

One of the major challenges facing e-commerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or using your services, it can be tough to make up that lost revenue.  Fortunately, depending on why the customer has lapsed, you can likely win them ..read more