Cross-Border Commerce Europe
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Cross-Border Commerce Europe is the EU Retail business accelerator providing valuable information and partner connections for companies that want to start or scale their cross-border e-trading within, from and to Europe.
Cross-Border Commerce Europe
4d ago
In their most basic form, product feeds are CSV, TXT, or XML files containing the product information that is used by marketplaces, shopping engines, and social commerce channels to display product listings. And while most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as ..read more
Cross-Border Commerce Europe
4d ago
Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it’s that its approach to identification isn’t ..read more
Cross-Border Commerce Europe
4d ago
Working with a customs partner can open your business to more sales, avoid customs clearance complications, and make returns easier to manage. As a result, online retailers experience more efficient operations and higher customer satisfaction. Your customs clearance partner should meet the following five criteria: 1. Provide transparent integration and processing fees The goal of a ..read more
Cross-Border Commerce Europe
4d ago
We’ve seen it all when it comes to product feed optimization. The good, the bad, the ugly. That’s why the first step of our account management is always product feed optimization. Without a solid foundation, Google Shopping campaigns can’t reach their full potential – acquiring maximum profit! New to selling online and using a product feed ..read more
Cross-Border Commerce Europe
4d ago
In today’s digital landscape, where relevance and efficiency are paramount, DSAs have emerged as a valuable tool for advertisers. In this guide, we will delve into the benefits of using Dynamic Search Ads, explore how they appear in search results, and provide you with best practices to make the most out of this automated search ..read more
Cross-Border Commerce Europe
4d ago
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to ..read more
Cross-Border Commerce Europe
1w ago
Self-checkout has become a staple of the shopping experience, but since it was introduced to the public in 1986, some have wondered whether it’s accomplishing what it set out to do. Earlier this year, a study found that self-checkout has become the predominant checkout format, with 53% more shoppers using it over a five-year span ..read more
Cross-Border Commerce Europe
1w ago
There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people ..read more
Cross-Border Commerce Europe
1w ago
The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Fragrance sales in the US and UK were up 32 percent and 20 percent respectively, in 2022. The rise in demand has a global impact. Statista predicts fragrance sales will climb to ..read more
Cross-Border Commerce Europe
1w ago
Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT. But AI is a broad term covering a wide range of different technologies, many of which have been available for some time. We originally wrote this article based on the opportunities for using AI for marketing ..read more