Livestock farmer George Herdman lambs a flock of 1,100 ewes on his 500-acre farm, which he runs with his wife Josie and has now added cattle to the business. George and Josie have farmed together for more than 20 years, with predominantly sheep experience, though both having grown up with cattle. After purchasing the farm, they wanted to introduce cattle but had little capital left to invest in additional livestock. That’s when George heard about Gamechanger. George’s cousin, Nick, lives eight miles away and is rearing Aberdeen Angus sired calves for Gamechanger. He recommended Gamechanger for ..read more

To become a Gamechanger grower you need: Good quality grazing and forage management The facilities to receive 100kg calves at three months of age to take through to a forward store animal (350kg-450kg) To have the facilities to weigh cattle and record production information Farm Assured holding The benefits of being a Gamechanger grower: Various systems including zero capital outlay Locked in lifetime price Industry leading Aberdeen Angus genetics High health status animals FREE farm management software from Agriwebb The benefits of a Blade-reared Gamechanger calf: As a buyer you will be ..read more

Gamechanger, the industry leading integrated beef supply chain which has been in place since 2015, has widened its breeding options to farmers, partnering with Cogent as a service provider to offer access to a wider choice of genetics. From 23rd February 2024, Cogent genetics are available to Gamechanger producers in conventional semen, and from late March 2024 onwards producers will also have access to Ultraplus male sexed product. The move enables Sainsbury’s and ABP to grow the programme and further drive efficiencies and consistency of Aberdeen Angus calves entering the Gamechanger supply ..read more

With over 530 farmers across the UK involved and the first Gamechanger beef on the shelves in Sainsbury’s this Autumn, the fully integrated beef supply chain, Gamechanger, is looking for more producers to get in on the game. Gamechanger is a collaboration between contract rearing specialists Blade Farming, processors ABP and Sainsbury’s, to produce premium, low ‘carbon hoofprint’ beef for its Taste the Difference range from dairy x Aberdeen Angus calves. It is designed to offer security and stability to farmers along the supply chain with guaranteed forward pricing, healthy herds and easy mana ..read more

A proactive health plan is at the heart of maximising profit for four brothers as they grow the family farming business in Buckinghamshire. For the last two years, the Brinklows have been rearing dairy x beef cattle for Gamechanger, our integrated supply chain programme with Blade Farming and ABP for Sainsbury’s Taste the Difference range. In batches of 90, the calves are reared over 84 days, starting on automated milk machines before moving to a weaning shed. Eldest brother, Jason Brinklow, who works full-time off farm as a police dog handler, says that the health planning and veterinary supp ..read more

The rapidly growing success of ABP and Sainsbury’s fully integrated beef supply chain has triggered demand for more beef finishers to join the Gamechanger programme. The programme, set up in 2019 by Sainsbury’s, ABP Food Group and its Blade Farming operation, is going from strength to strength – with over 500 farmers already involved. Crossing the best in Aberdeen Angus genetics with dairy cows, Gamechanger produces a consistent, quality beef product with a low carbon hoofprint for Sainsbury’s Taste the Difference range. Working with farmers to maximise their outputs is integral to the Gamecha ..read more

One Welsh farmer has integrated contract finishing with Gamechanger into his wider beef and fruit growing business to lock in efficiency and certainty. As part of a bid to streamline systems on the mixed family farm on the Gower Peninsula in South Wales, Tom Higgs has recently started finishing calves on contract for Gamechanger, the integrated supply chain created by Sainsbury’s, ABP and Blade Farming. Built into his wider beef finishing enterprise, the key advantages for Tom have been the quality and health of the herd, combined with knowing the final price he’ll get for them from the day th ..read more

The rapidly growing success of the fully integrated beef supply chain programme, Gamechanger, means there’s demand for more beef rearers like George Breakwell to get in on the game. When he committed to returning to the tenanted family farm near Bridgnorth in Shropshire, George Breakwell needed to carve out his own enterprise. A dairy farm when he was growing up, in the early 2000s the cows were sold during the squeeze. At the time he returned in 2014, his father was running a flock of 350 Welsh Mule x Lleyn ewes alongside working full-time off farm. When George heard about contract rearing wi ..read more

Beef and arable farmer Stephen Doble finishes 120 Angus cross cattle for ABP’s Blade Farming scheme in South Oxfordshire. All cattle are grazed on the floodplain and finished on cereals and silage, grown on the farm. We spoke to Stephen about his experience with Gamechanger: I am a 4th generation farmer on a mixed family farm in Oxfordshire. The farm is mainly arable but we have 170 acres of grass on the flood plain where we graze 120 Gamechanger cattle. We take on 3-month-old weaned dairy cross calves and take them through to finish at roughly 20 – 21 months old. For me, Gamechanger reduces a ..read more

The rapidly growing success of our fully integrated beef supply chain programme means we are looking for more dairy farmers and beef rearers and finishers to get in on the game. The Gamechanger programme, set up in 2019 by ABP Food Group in partnership with Sainsbury’s and Blade Farming, is going from strength to strength with 531 farmers already involved. Crossing the best in Aberdeen Angus genetics with dairy cows, Gamechanger produces a consistent, quality beef product with a low carbon hoofprint for Sainsbury’s Taste the Difference range. With customer demand growing, we need more farmers ..read more