ESPN BET has been announced as the official sports betting sponsor of the PGA Championship for the years 2024 through 2026. The agreement grants ESPN BET exclusive rights to utilise PGA Championship branding in its promotional material, including prominent placement of PGA Championship branding in ESPN BET’s marketing materials and campaigns, both online and offline. Additionally, ESPN BET will enjoy various digital and on-site integrations during the PGA Championship events, offering unique engagement opportunities for sports bettors and enthusiasts alike. The agreement also includes vari ..read more

Ahead of the Paris 2024 Olympic and Paralympic Games, Gymnastics Australia has unveiled its latest campaign titled “Discover the Freedom”, promoting gymnastics as a pathway to physical and mental wellbeing. The campaign emphasises the diverse range of benefits that gymnastics offers, including physical fitness, skill development, and personal growth. It also highlights the sense of freedom and empowerment that individuals can experience through participation in gymnastics activities. Through “Discover the Freedom,” Gymnastics Australia is looking to encourage people of all ages and backgrounds ..read more

The Australian Football League (AFL) is reportedly considering a proposal to award premiership rings to every player on the winning team of the AFL Grand Final, a tradition akin to those seen in major US sports leagues. The concept, dubbed “Barassi Rings” after late AFL legend Ron Barassi, would see each player and member of the coaching staff of the premiership-winning team receive a customised ring to commemorate their victory. The rings are said to be inspired by the championship rings commonly awarded in American sports leagues such as the NFL and NBA. Reports suggest that each Barassi Rin ..read more

The Tasmanian Government has announced the extension of its sponsorship agreement with the United States Australian Football League (USAFL) for a further three years, until the conclusion of the 2026 season. The partnership between the Tasmanian Government and the USAFL, which has been in place for the past two years, has been mutually beneficial, with both parties working together to increase recognition of the league and Tasmanian businesses in the US market. With Tasmania recently being granted an AFL club license for the league’s 19th team, the Tasmanian Devils, there are new opportuniti ..read more

Football Australia has announced a partnership with eTrainU to develop a new standard in football education, enhancing the quality of coaching and player development across Australia. eTrainU, a leading provider of online education for sports coaches, will work closely with Football Australia to develop a range of educational resources, covering various aspects of coaching and player development, including technical skills, tactical understanding, and sports science. The partnership helps both organisations grow and develop football in Australia, providing direct benefits to coaches, players ..read more

As the International Cricket Council (ICC) T20 World Cup approaches, the governing body hopes that the event will serve as a platform to showcase cricket to American sports fans ahead of its return to the Olympic schedule. Cricket is one five new sports set to feature at LA 2028, having not featured on the Olympic schedule since 1900. The T20 format, known for its fast-paced and spectator-friendly nature, is seen as particularly well-suited for Olympic competition. Scheduled from June 1-29, the tournament will be the first major cricket event staged in the United States, with the ICC hoping th ..read more

For the 25th consecutive month, ESPN Digital has dominated the US Sports Category. Recent data from Comscore confirmed that 175.1 million unique fans engaged with ESPN’s digital content in March 2024, accounting for more than two-thirds of all U.S. adults. This figure highlights ESPN’s overall dominance in sports media across multiple platforms, including ESPN.com, the ESPN app, social media, YouTube and more. The integration of real-time sports updates and in-depth analysis has appeared to work wonders with its audience, particularly during peak sports seasons. As digital consumption patter ..read more

The USA Rugby League (USARL) has announced a comprehensive overhaul of its domestic rugby league structure and management, aimed at bolstering the sport’s development and competitiveness across the United States. Under the new structure, similar to that of Australia’s National Rugby League (NRL), the league will introduce regional divisions, a move designed to enhance local rivalries and provide a platform for emerging talent. This restructuring is part of a broader strategy to increase the sport’s accessibility and visibility at the community level. The USARL has also appointed new administr ..read more

Over the weekend, AFL club the Adelaide Crows, in partnership with Crypto.com, celebrated the completiton of a unique new fan engagement campaign. The “Kick Your Way to LA” fan competition came to an end during Thursday night’s Showdown between the Adelaide Crows and Port Adelaide Power, with a lucky Crows fan kicking the Sherrin through a basketball hoop to win a trip to the Crypto.com Arena in Los Angeles and a $1,000 Crypto Wallet, in a prime example of how sporting clubs can leverage global partnerships to enhance the match-day experience. Held at three-quarter time in front of a sold ..read more

For the 25th consecutive month, ESPN Digital has dominated the US Sports Category. Recent data from Comscore confirmed that 175.1 million unique fans engaged with ESPN’s digital content in March 2024, accounting for more than two-thirds of all U.S. adults. This figure highlights ESPN’s overall dominance in sports media across multiple platforms, including ESPN.com, the ESPN app, social media, YouTube and more. The integration of real-time sports updates and in-depth analysis has appeared to work wonders with its audience, particularly during peak sports seasons. As digital consumption patter ..read more