Technology-Based Holidays for Your Business’s Social Media Feed By Taylor Pinson, Social Media Specialist, and Sarah Roney, Digital Marketing Coordinator As we begin the new year, technology is a part of our lives more than ever. The innovation and hard work of the electronics industry deserves to be acknowledged. This year, spice up your company’s social media posts and stay relevant by posting about these tech-based holidays. We’ve put together the ultimate list of relevant dates for you to recognize on your social media feed; these will provide great opportunities to connect with your tech ..read more

By Taylor Pinson, Social Media Specialist  What is the #1 key to increasing your social media followers? Increase your content’s impressions! As of 2023, there were a recorded 4.9 billion social media users across all platforms. With that many users, there are plenty of chances for you to increase awareness, and therefore increase followers. Here are several notable tactics you can implement: 1) Use hashtags Hashtags make your content easily discoverable. For example, Instagram profiles with 5,000 followers or less received an average of 36% more reach with hashtags. Also, Tweets wit ..read more

AspenCore Studio recently created, directed, and produced a new series of brand stories for Arrow Electronics entitled “Dani”. Dani Caverzaschi is a Paralympian and professional tennis player ranked in the top-11 worldwide in the wheelchair division. Off the court, he is an inspirational figure driven to prove that physical differences can serve as advantages in life. Dani worked with Arrow to develop digital apps, WheelWay and DataRally, to help him and others with disabilities. WheelWay is an Edge-computing application that uses real-time data to help people in wheelchairs navigate cities fa ..read more

By Lady Miah Kane, Webinar Specialist “Let me tell you a little story,” “Here’s what really happened,” and “Once upon a time” are opening phrases we may have heard from time to time. And as audience members, we knew right away what type of story it was. But why did we stay to listen? What kept us engaged in the same fable over and over? Why didn’t we experience fairy-tell fatigue like we experience webinar fatigue? After all, salesperson, fact-checker, and storyteller are all synonyms for webinar speakers. Audiences gather around to hear you speak for 30-minutes or more, but audiences don’t re ..read more

Reusing all or parts of existing material to increase reach is referred to as “repurposing content” or “content recycling.” Typically, content is changed into a new format to extend the content’s life. Repurposing your content has many benefits, including increased ROI and amplified visibility. Here are a few ideas to help you repurpose your content: Convert a blog post into an infographic Convert how-to-posts into visual guides on YouTube Convert video and podcast transcripts into blog posts Extract quotes from articles and create social posts Post snippets of videos and podcasts on social m ..read more

By AspenCore’s EMEA Marketing Team Content marketing is not just a hot trend…it’s a key strategy of any successful marketing department. It is a way for design experts to share their ideas with the world. Let’s assume you are drowning in large amounts of in-depth, technical content to push out to your engineering audience. How do you make sure that your audience engages with this excellent content? If your content is as good as you think it is, then you likely already know exactly who your key audience is, and your content speaks directly to this specific demographic. At this point, it is cruc ..read more

By Benjamin Johnson, SEO/SEM Specialist We often hear that SEO (search engine optimization) is a marathon and PPC (pay-per-click) is a sprint. It is time to change this perspective and realize that marketing is a triathlon. Each part of the marketing race is unique and requires varying tactics. What is the difference between SEO and PPC? At the core, SEO is about optimizing content to rank better in Google and provide a better user experience. The higher your content ranks, the more likely users are to click. PPC, on the other hand, is all about driving traffic quickly to the desired page by w ..read more

AspenCore Studio was awarded two gold, one silver and a Judge’s Choice award in the 2022 American Advertising Federation’s Addy awards. The wins were for animation and commercial work for client, Arrow Electronics. Arrow Electronics “Innovation” Series Where does innovation lead? The Arrow Electronics’ “Innovation” animation series elegantly details how one idea can lead to another. Created to highlight the expansive world of electronics, each video illustrates how Arrow Electronics works towards the next “big idea” by helping connect people with technology that makes life better. Arrow ..read more

Content carousels are visually appealing, interactive, and generally a great way to promote your business. According to some studies, this content format can drive up to 10 times more traffic to advertiser content than standard content pages. Specifically, content carousels diffuse any battle on what content is most deserving. With a content carousel, you enable more than one piece of content to occupy the same piece of prime real estate. Here are 5 best practices when investing in a carousel for your content. 1) Turn Off Auto Play. Readers need time to fully comprehend a slide before being in ..read more

By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is only available to your followers, but a post with hashtags is available to all who click into the hashtag. Similarly, users can follow pages and hashtags – or click on them to see all the posts that include that hashtag. With the help of AspenCore’s content and examples, consider these 6 “Dos and Don’ts” to using hashtags effective ..read more