Closing the loop between advertising efforts and sales has been the holy grail for marketers. Surprisingly, many Amazon sellers and vendors have yet to fully embrace the tool's power to help deliver those insights: Amazon Attribution. What is Amazon Advertising Attribution? Amazon Attribution allows you to measure the impact of your non-Amazon advertising investments and link them directly to e-commerce outcomes, such as sales and conversions. Despite these opportunities, many on Amazon Seller Central and Amazon Vendor Central have yet to capitalize on the potential of Amazon Attribution. Who ..read more

AMC SQLAmazon Advertising AMC SQL Unveiled: Tips, Tricks, and Hidden Features One of the barriers to getting started with Amazon Ads Marketing Cloud is understanding the data and how to write AMC SQL. The datasets are complex, and AMC SQL has a steep learning curve. Ultimately, the goal of tapping into AMC data is to refine advertising strategy, have a deeper insight into AMC audiences and segments, and create a feedback loop where you have the capabilities to create actionable insights rapidly to optimize advertising campaigns. Amazon Marketing Cloud AI Copilot This post demonstrate ..read more

The AI Copilot is your data analysis partner, simplifying the traditionally complex process of authoring AMC SQL. One of the barriers to getting started with Amazon Marketing Cloud is understanding the data and how to write AMC SQL. The datasets are complex, and AMC SQL has a steep learning curve. We released a free Amazon Marketing Cloud Copilot called “Chatlytics.” If you are hunting down an SQL error or exploring new ways to create insights, start a conversation about your AMC query or dataset. When you’re stuck, ask the Chatlytics Copilot. Generate AMC SQL The Chatlytics Cop ..read more

The best Amazon keyword tracker is the one you own, fueled by data from Amazon’s API You can now access keyword-level catalog data directly from Amazon APIs delivered to a private, trusted cloud warehouse or data lake you own. Choose industry leaders like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena to store your data privately. How Does The Amazon Catalog Keyword Tracker Work? Unlike most keyword trackers, the data is direct from Amazon’s API. This means Amazon will tell you how it aligns the keyword you supplied to its catalog. This is ..read more

The best Amazon price tracker is the one you own You can now directly access ASIN-level product tracker data directly from Amazon APIs. Unlike other product pricing tracking tools, Openbridge delivers product pricing data directly to a private cloud warehouse or data lake like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena. You own the data. There are no bots or screen scraping. Direct from Amazon’s API, pricing data unlocks new opportunities for your efforts with competitive intelligence, sales rank tracking, buy box insights, and mo ..read more

Data-driven customer engagement and sales growth with Vendor Central Traffic analysis Traffic reports for Amazon Vendor Central contain valuable information for understanding customer interest and demand for various products. Here is how Amazon describes the Vendor Central Traffic Report; Quickly identify changes in relevant traffic-related metrics That description does not do the report justice! Let’s dig in and help Amazon out. ? What Is The Vendor Central Traffic Report? The Traffic Report analyses the views your ASINs get on Amazon. The key metric in the report is “Glan ..read more

How to use your Net PPM calculations to optimize your Amazon Advertising efforts We previously discussed Net Pure Product Margin (Automating Amazon Vendor Central Net PPM Reporting) reports for Amazon Vendor Central, detailing how they are essential to vendors' analytical efforts. As a recap, here is how Amazon describes the report; Identify what products are driving profitability up or down by analyzing Net Pure Product Margin or Net PPM. The metric measures product profitability after cost of goods, vendor funding, and sales discounts are taken into account. In this post, we will d ..read more

A deep dive into the Vendor Central Inventory Reports Amazon offers Vendor Central accounts a set of Inventory Reports via Amazon Retail Analytics (ARA). Specifically, Amazon states these reports; Monitor the health of the inventory of your products through weekly updates; quickly identify and respond to unfavorable trends. As such, Vendor Central Inventory Reports are valuable for manufacturers, retailers, and supply chain managers in making informed decisions on the health of their Amazon business. What are the benefits of the Amazon Vendor Central Inventory Reports? There are a few ben ..read more

Avoiding the data warehouse vs data lake hype and misinformation It is not uncommon to see a data lake framed as just “storage,” or claims are made that a data warehouse is a lake. As a result, this narrow dialogue gets stuck on consultant or vendor talking points that artificially pit both models against each other. The innovative, strategic discussion is about how a lake and warehouse are designed to work in tandem. Specific jobs and tasks, traditionally done in a warehouse, can be offloaded to a data lake for cost efficiency. Pairing the two can ensure flexibility across both engineeri ..read more

Enhancing Data Privacy & Collaboration With A Private, Trusted Amazon Marketing Cloud Clean Room The term “Data Clean Rooms (DCRs)” is often used in conjunction with descriptions of Amazon Marketing Cloud. But what, exactly, is a DCR? A DCR provides a protected setting where various organizations or sections of a single organization can collectively analyze data while adhering to specific rules and limitations to ensure data security. AMC Clean Room and Cloud DSP Amazon offers what they describe as an “Amazon Marketing Cloud Clean Room” to house the data and an interface to issue ..read more