The Justice Department Accuses Apple Of Smartphone Monopoly
Forrester Blog
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3d ago
As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means ..read more
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Forrester’s Not-So-TayTay Southeast Asia Cybersecurity Trends Roundtable Tour
Forrester Blog
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3d ago
Get six key learnings about Southeast Asia cybersecurity trends and challenges following a series of roundtables with CISOs and security leaders in the region. Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys ..read more
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Discover The Future Of Boundless Experiences At CX Summit North America 2024
Forrester Blog
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3d ago
Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
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Welcome To The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act
Forrester Blog
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1w ago
Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
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Frontline Marketing: The Evolution Of B2B Growth Teams
Forrester Blog
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1w ago
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world.  ..read more
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​Data Quality Is Now The Primary Factor Limiting GenAI Adoption​
Forrester Blog
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3w ago
What are the key lessons telecommunications carriers and IT and technology leaders can learn from the recent AT&T outage? Find out in this summary of the outage and its impact on IT leaders ..read more
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Are You Advertising During This Election Cycle? Read This First.
Forrester Blog
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3w ago
As all marketing becomes digital marketing, the need for specialized digital agencies will shrink. What’s in store for the agency landscape, agency jobs, and the marketers who work with agencies? VP and Principal Analyst Jay Pattisall weighs in on this week’s podcast episode ..read more
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What To Know: A Retrospective Of 2023’s Top Breaches And Fines
Forrester Blog
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3w ago
After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024. Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins ..read more
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Generative AI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?
Forrester Blog
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1M ago
The US Cybersecurity and Infrastructure Security Agency (CISA) recently announced the 2024 cybersecurity priorities for the Joint Cyber Defense Collaborative (JCDC). Get a preview of them in this blog ..read more
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Your Predictions Questions Answered: Leveraging GenAI Successfully
Forrester Blog
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1M ago
Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate ..read more
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