Would it surprise you to learn that only 2% of US financial services brands were rated “strong” on trust by their customers? In this episode, Principal Analysts Alyson Clarke and Tom Mouhsian discuss new research digging into the drivers and impacts of low trust levels in the financial services industry ..read more

A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate ..read more

Empathizing with customers is almost always the first step in design frameworks because it helps companies set aside assumptions and gain insight into what people do, think, and feel. While this is a great start, empathy needs to be embedded in the entire design process. Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year ..read more

Don’t become the next Southwest. When cutting back this year, tech execs must consider how cuts could impact future outcomes ..read more

In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out ahead? On this week’s What It Means episode, Vice Presidents and Research Directors Ashutosh Sharma and Michael Barnes discuss Forrester’s 2023 predictions for the APAC region ..read more

The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do — and what should they avoid doing — to navigate these unique challenges? Vice President, Principal Analyst Katy Tynan and Principal Analyst Betsy Summers explain as they break down Forrester’s 2023 future-of-work predictions ..read more

Southwest's recent failure is a call for every CEO to make sure they have a battle-tested and empowered technology leader at the helm. Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year ..read more

Recent concerns around brand safety should prompt advertisers to test elsewhere ..read more

Southwest Airlines’ 2022 holiday travel disaster happened because the airline became a victim of its own success. Yet the crisis has yielded lessons that other companies should heed ..read more

Learn what the latest ruling against Facebook and Instagram means for marketers. Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year ..read more