Call For Entries: Forrester Technology Awards, 2024
Forrester Blog
by
1w ago
According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption. Those concerns are set to grow even more now that the EU AI Act is becoming a reality ..read more
Visit website
A Patchwork Of US AI Regulations Is Here — It’s Time To Deal With It
Forrester Blog
by
1w ago
How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the current and future state of technology in clinical settings.   ..read more
Visit website
Marketers: Choose GenAI Progress Over Perfection
Forrester Blog
by
1w ago
If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started. Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins ..read more
Visit website
How Chip Shortages Could Impact Your AI Plans
Forrester Blog
by
2w ago
No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference ..read more
Visit website
Tech Trends To Watch In 2024
Forrester Blog
by
2w ago
Apply scientific experimentation to achieve the best B2B content personalization results ..read more
Visit website
The ESG Data And Analytics Market Is Changing Rapidly
Forrester Blog
by
2w ago
Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options. Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins ..read more
Visit website
The EU Data Act Is Now In Force — What It Means For You And Your Organization
Forrester Blog
by
1M ago
Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now ..read more
Visit website
Tap Into The Potential Of Synthetic Data For AIOps
Forrester Blog
by
1M ago
The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some of the key takeaways for business and technology leaders ..read more
Visit website
High-Performance IT Continuously Improves Business Results Through Great Technology
Forrester Blog
by
1M ago
Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles. Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins ..read more
Visit website
US Tech Spend Outpaces The Overall Economy In 2024
Forrester Blog
by
1M ago
Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other customer-facing roles more effective. Vice President and Principal Analyst Peter Ostrow shares advice for getting started with AI this week on What It Means.  ..read more
Visit website

Follow Forrester Blog on FeedSpot

Continue with Google
Continue with Apple
OR