Forrester Blog
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Forrester helps business and technology leaders use customer obsession to accelerate growth. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.
Forrester Blog
3d ago
As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means ..read more
Forrester Blog
3d ago
Get six key learnings about Southeast Asia cybersecurity trends and challenges following a series of roundtables with CISOs and security leaders in the region. Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys ..read more
Forrester Blog
3d ago
Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
Forrester Blog
1w ago
Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth ..read more
Forrester Blog
1w ago
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world.  ..read more
Forrester Blog
3w ago
What are the key lessons telecommunications carriers and IT and technology leaders can learn from the recent AT&T outage? Find out in this summary of the outage and its impact on IT leaders ..read more
Forrester Blog
3w ago
As all marketing becomes digital marketing, the need for specialized digital agencies will shrink. What’s in store for the agency landscape, agency jobs, and the marketers who work with agencies? VP and Principal Analyst Jay Pattisall weighs in on this week’s podcast episode ..read more
Forrester Blog
3w ago
After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024. Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins ..read more
Forrester Blog
1M ago
The US Cybersecurity and Infrastructure Security Agency (CISA) recently announced the 2024 cybersecurity priorities for the Joint Cyber Defense Collaborative (JCDC). Get a preview of them in this blog ..read more
Forrester Blog
1M ago
Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate ..read more