Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem ..read more

We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect. Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys ..read more

Despite the delay, you still should move forward in improving your customers' advertising experiences. Here are steps to take now ..read more

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare ..read more

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal ..read more

Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA ..read more

Forrester's Enterprise Architecture Award submissions are in full swing, but the deadline for the the North American award is less than a month away. As you finalize your submissions, learn what makes a strong entry ..read more

This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends ..read more

B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there’s no one-size-fits-all playbook design because every organization is unique. Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in isolation ..read more

Robotic process automation (RPA) companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups, and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care. Yet, many Forrester clients are skeptical that ..read more