What Is a Lead Magnet?
Salesforce
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1w ago
In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence ..read more
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Boost Your Business with Conversion Rate Optimisation (CRO): 8 Proven Techniques
Salesforce
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1w ago
What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often ..read more
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Your Sales Tech Stack Is About to Get a Whole Lot Smaller
Salesforce
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1w ago
Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI ..read more
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Want Better Answers From Generative AI? Write Better Prompts
Salesforce
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1w ago
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform ..read more
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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest
Salesforce
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1M ago
Generative AI sometimes returns incorrect information, known colloquially as “AI hallucinations.” Here’s what you can do to protect your business and customers.  ..read more
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Why Is Generative AI Important for Business?
Salesforce
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1M ago
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world ..read more
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How To Unlock the Power of Generative AI Without Building Your Own LLM
Salesforce
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1M ago
Large language models are the foundation for today's groundbreaking AI applications. Instead of training an LLM on a massive dataset, save time by using an existing model with smart prompts grounded in your data. Here’s how ..read more
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What Is Digital Transformation?
Salesforce
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2M ago
Digital transformation leverages digital technologies to improve business processes and deliver customer value. Discover the impact of digital integration here ..read more
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Chapter 1: Why Are Businesses Going Through Digital Transformations?
Salesforce
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2M ago
Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce ..read more
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Chapter 2: Examples of Digital Transformation
Salesforce
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2M ago
Digital Transformation is a concept that varies by industry, vertical, company and the availability of technology, so it's not easily understood nor is there one example of digital transformations. To give you a better understanding of what real 'Digital Transformation" looks like, here are 5 real businesses that leveraged new technologies to digitally transform and evolve their business ..read more
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