Salesforce
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Salesforce is the world's #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere - so you can keep your customers happy everywhere.
Salesforce
4M ago
Explore the state of digital transformation in the Asia Pacific region with insights from the 2024 Connectivity Report. See how IT leaders are adopting AI, workflow automation and APIs to increase revenue, operational efficiency and innovation ..read more
Salesforce
4M ago
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth ..read more
Salesforce
8M ago
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts ..read more
Salesforce
8M ago
In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence ..read more
Salesforce
8M ago
What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often ..read more
Salesforce
8M ago
Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI ..read more
Salesforce
8M ago
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform ..read more
Salesforce
9M ago
Generative AI sometimes returns incorrect information, known colloquially as “AI hallucinations.” Here’s what you can do to protect your business and customers. ..read more
Salesforce
9M ago
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world ..read more
Salesforce
9M ago
Large language models are the foundation for today's groundbreaking AI applications. Instead of training an LLM on a massive dataset, save time by using an existing model with smart prompts grounded in your data. Here’s how ..read more