How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts ..read more

In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence ..read more

What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often ..read more

Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI ..read more

No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform ..read more

Generative AI sometimes returns incorrect information, known colloquially as “AI hallucinations.” Here’s what you can do to protect your business and customers.  ..read more

Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world ..read more

Large language models are the foundation for today's groundbreaking AI applications. Instead of training an LLM on a massive dataset, save time by using an existing model with smart prompts grounded in your data. Here’s how ..read more

Digital transformation leverages digital technologies to improve business processes and deliver customer value. Discover the impact of digital integration here ..read more

Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce ..read more