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Truth Initiative
by
4M ago
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved ..read more
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Truth Initiative
by
4M ago
We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past ..read more
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See who we are
Truth Initiative
by
4M ago
Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past ..read more
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Browse all research and resources
Truth Initiative
by
4M ago
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use ..read more
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Explore our top issues
Truth Initiative
by
4M ago
In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use ..read more
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Truth Initiative
by
1y ago
Tobacco imagery in pop culture — including TV, video games, movies and social media — contributes to the normalization of smoking and continues to portray it positively, as a normal social behavior and as glamorous, rebellious and edgy ..read more
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Truth Initiative
by
1y ago
Tobacco companies invest almost $1 million each hour to recruit new users and retain existing ones through marketing and advertising products. Retail environments continue to be the tobacco industry's top promotional outlet, accounting for more than 90% of its $9 billion annual marketing budget ..read more
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Truth Initiative
by
1y ago
Quitting information and resources are in high demand. Most smokers say they want to quit and the youth e-cigarette use epidemic has created a major need for knowledge on how to quit vaping.  ..read more
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Truth Initiative
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1y ago
Smoking remains the leading cause of preventable death and disease in the country. Even more, tobacco use isn't just a health issue for smokers — it affects the environment, the economy and the health of nonsmokers through secondhand smoke ..read more
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Truth Initiative
by
1y ago
The massive decline in the overall U.S. smoking rate disguises a persistent problem. Many communities have not experienced a significant reduction in tobacco use, and smoking rates vary widely by geographic region. Many of these regions make up what we call “Tobacco Nation,” where smoking rates are on par with some of the world’s most tobacco-dependent countries ..read more
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