Janelle Amos, is the Founder at Elevate Growth, a Marketing agency helping companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Demand Gen Made Simple” Janelle dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Dev ..read more

Jon Selig, is the Founder of "Comedy Writing for Revenue Teams", a B2B Marketing agency specializing in funny marketing. He helps companies generate affinity and demand with proper, modern, FUNNY, non-spam marketing. Jon dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam ..read more

Marketing-Led Growth (MLG)= prioritize Marketing > Sales to grow and profit Marketing generates customers via buy now, free trial activations via free trial, and leads for Sales via website demo requests Influences buyers directly + indirectly thru peers to become aware, learn, try, buy. Drives buyers to website to self-serve (learn, try, buy) to extent possible and desired—with OPTION for Sales. Website = 24/7 marketer and seller, best a company has Via proper, modern, non-spam marketing tactics: website, content, social, ads, events, co-marketing, influencer/expert, partnerships, referral ..read more

Fernando Amaral, CMO at Rydoo, an expense management software company with 220 employees. He was the host of the “Ungated Marketing” show. Fernando was originally a Computer Science Engineer, but has been working in Marketing for over 20 years. Fernando dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/option for Sales for complex/high pricing ❌Turn off + tune ..read more

Jesse Ouellette is the Founder of Lead Magic, a Marketing and Sales software company to primarily reveal website visitors.   Jesse dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, Product Hunt (tks to Marketing + Marketing’s influence on peers) ✅learn about/try/buy vendors via peers and on website (tks to Marketing) with option for Sales for Legal/Security etc ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development ..read more

Brian Cohen is the Director of Demand Gen for Cognigy, a Customer Service chatbot software with 150 employees, Series B. He also consults companies with at least $10M ARR and ACV of at least $25K.  Brian dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers, G2, website for pricing/use cases (tks to Marketing) then Sales for technical info can't get on website ❌Turn off + tune out: tele ..read more

Gaetano DiNardi is a proven Growth Marketing leader, expert, and teacher. Former VP Marketing at Sales Hacker, VP Growth at Aura, Head of Growth and Demand Gen at Nextiva. Co-host of Demand Gen Live with Chris Walker for many moons. He is also a Growth advisor to startups.  Gaetano dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers, website, YouTube (tks to Marketing) then Sales ..read more

Taylor Wells is the Sr. Director of Demand Gen at Botkeeper, an accounting software company with 300 employees and Series C.  Taylor dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers and website (tks to Marketing) then Sales to customize complex products/use cases  ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development) ?????????-??? ??. ?????-??? = 8 ..read more

Elena Iordache Stoica is the Head of Growth at Stoica.co, a B2B Marketing agency for website and HubSpot. She is the host of "Value-Driven Marketing" show.  Elena dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers and website (tks to Marketing) and then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development ..read more

Jason Myers is a Marketing and Sales leader at Austin Lawrence Group, a Marketing agency helping companies do proper, modern, non-spam Marketing. He is the co-host of "SaaS Backwards" show where they interview CEOs and CMOs Jason dons the B2B buyer's flip flops to share his buying preferences for Marketing and Sales:   ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via WEBSITE (tks to Marketing) and then Sales to customize complex products ❌Turn off + tune out: telemark ..read more