But the fact remains: you need a clear and accurate user interview transcript to analyze and report data effectively. Enter automatic transcription. This process instantly transcribes recorded dialogue in real time without human help. It ensures data integrity (and preserves your sanity), enabling you to unlock valuable insights in your research ..read more

Whether you’re running focus groups for your pricing strategy or conducting usability testing for a new product, user interviews are one of the most effective research methods to get the needle-moving insights you need. But to discover meaningful data that helps you reach your goals, you need to connect with high-quality participants. This article shares five tips to help you optimize your recruiting efforts and find the right people for any type of research study ..read more

Customer interviews uncover your ideal users’ challenges and needs in their own words, providing in-depth customer experience insights that inform product development, new features, and decision-making. But to get the most out of your interviews, you need to approach them with empathy. This article explains how to conduct accessible, inclusive, and—above all—insightful interviews to create a smooth (and enjoyable!) process for you and your participants ..read more

While product, UX, and marketing teams help shape a website or app’s homepage, a more powerful group holds the reins: the users. Their needs and preferences are key deciding factors in locking in an effective homepage design ..read more

Data is a crucial part of building a product your customers love. But just how much should you rely on data, and how do you ensure it works in the best interests of your team—and end-users ..read more

But catering to the ever-changing habits and preferences of digital buyers is no small feat. That’s why Hotjar surveyed hundreds of US-based consumers—to reveal the insights you need to guarantee your website exceeds user expectations ..read more

Consumers agree: respondents to Hotjar’s Coming in Hot report told us that they have higher expectations for brands’ websites than they did five years ago ..read more

But writing for SEO is challenging. Search engines use complex algorithms to sift through billions of pieces of content, selecting a treasured top ten for each query. You have to use a seemingly magic combination of ingredients on your web page for a chance at a high-ranking spot on the list ..read more

Today's consumers are channel-agnostic and incredibly discerning, often interacting with brands across multiple touchpoints before making a purchase ..read more

This article unpacks how our product design team uses Hotjar for interaction design, a sub-discipline of user experience (UX) design ..read more