MarTech
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Welcome to MarTech! Here you'll get content and experiences that educate, engage, and support you in your daily mission as a professional working at the intersection of marketing and technology. MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences, and digital events.
MarTech
8M ago
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is ..read more
MarTech
9M ago
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one ..read more
MarTech
9M ago
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers ..read more
MarTech
9M ago
Important steps to take and questions to ask when narrowing the CJO field ..read more
MarTech
11M ago
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity ..read more
MarTech
1y ago
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ ..read more
MarTech
1y ago
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well ..read more
MarTech
1y ago
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions ..read more
MarTech
1y ago
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape ..read more