5 Local SEO Strategies That Will Help You Rank #1 In the Map Pack
3Q/DEPT Blog
by 3Q/DEPT
1y ago
*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by 3Q/DEPT.* If your business has a physical address, ranking #1 on Google Map Packs can be incredibly powerful in increasing your visibility on search engine rankings and building your audience in local communities. It helps local consumers easily find you and patronize your product or service offerings, draws more people to your website, and can increase your customer base. With the abundance of smart devices, it’s never been easier for consumers to search for local products, services, and bus ..read more
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The Importance of Creative Testing
3Q/DEPT Blog
by Russell DiDona
1y ago
*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by 3Q/DEPT.* In the display medium, creative is one of the most important aspects of a digital campaign. Our world is more distracting than ever, and attention spans have narrowed in all media. As a result, creative needs to be engaging enough to grab users’ attention amidst an environment eager to tear their focus in dozens of other directions. No matter the medium, regular creative refreshes are more critical than ever to ensure you’re appealing to your audience. How Do I Make the Best Ads? Te ..read more
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What is Link Juice and How to Get More of it: Part 1
3Q/DEPT Blog
by 3Q/DEPT
1y ago
*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by 3Q/DEPT.* This blog is part one of our two-part series, Link Juice: What It Is and How to Get More. This series aims to help you understand what link juice is, why it’s important to your SEO strategy, and how it helps increase your rank factor on the SERPs. In part one of this series, we’ll help you understand what link juice is, how it works, and how to calculate link equity. What is Link Juice? Link juice is a term in SEO (Search Engine Optimization) that refers to the amount of authority o ..read more
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How to Choose Keywords for SEO: A Marketers’ Guide For Keyword Prioritization
3Q/DEPT Blog
by 3Q/DEPT
1y ago
Picking search engine optimization keywords is a tough task for any marketer, but it doesn’t have to be an over-complicated process. Our how-to guide shows our process for picking the best SEO keywords, choosing content topics, and prioritizing what keyword target you should go after. Step 1: Build Your SEO Keyword List There are a bunch of useful SEO tools to help you come up with more keyword ideas, such as: Ahrefs SEMrush Keywords Everywhere Answer the Public Don’t forget about paid search data. If your client has paid search or uses a paid search company, you can easily determine which n ..read more
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How Your Agency Must Be a Great Partner During a Recession
3Q/DEPT Blog
by Laura Colton
1y ago
During a recession, the right agency partner can be invaluable. We’ll outline the benefits agencies can offer that are most important during an economic downturn to stay ahead and emerge stronger than ever.  Invest in a Culture of Innovation  Even if businesses slow down, that doesn’t mean innovation has to. Stretches of economic uncertainty serve as the opportune time to introduce more affordable solutions, present unique or niche offerings, invest in technology that provides a more seamless customer experience, or make strategic moves that set you up for the future.  Create a ..read more
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How to Earn Backlinks from Sites like Reader’s Digest and American Express
3Q/DEPT Blog
by Noelle Fauver
1y ago
*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by 3Q/DEPT.* A backlink is a clickable hyperlink between two websites. Why do backlinks matter? Google and other search engines use backlinks to navigate the web and determine how trustworthy and reputable other users find a specific website. Essentially, the more backlinks you have, the more trust you establish with the search engines. Numerous industry changes have occurred throughout the years, and earning high-quality backlinks has become increasingly difficult as search engines crack down o ..read more
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What Makes a High-Quality Backlink?
3Q/DEPT Blog
by Noelle Fauver
1y ago
*A previous version of this blog originally appeared on inseev.com. It has been altered and updated by 3Q/DEPT.* SEOs understand that backlinks play an important role in increasing your brand’s organic visibility. But here’s the catch: while generating backlinks is vital to your SEO strategy, not all backlinks are created equal. Find out what it takes to increase your site’s authority, rank higher than your competitors, and determine what makes a good link. What are the best backlinks? Relevance One of the most influential considerations to backlink quality is relevance. Relevance refers to th ..read more
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Digital Due Diligence: The Secret Weapon for Investors During Economic Downturns
3Q/DEPT Blog
by 3Q/DEPT
1y ago
Venture capitalists and private equity firms make huge decisions when they invest, and must assess all risks and opportunities of potential portfolio companies from every possible angle. Diagnosing industry landscapes, competitive threats, and unique selling propositions make the difference between a successful investment or one that costs your firm dearly. This is especially true during times of economic turmoil, when mistakes can be magnified even more than usual. Investors often have a blind spot when it comes to a company’s digital marketing efforts. That’s a serious oversight, because not ..read more
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Are You Getting the Most Out of Your Agency During the Recession?
3Q/DEPT Blog
by 3Q/DEPT
1y ago
Marketing during an economic downturn requires adaptability, resilience, and agility, and you must not allow fear and uncertainty to guide your strategy or decisions. This is when marketers should be proactive, rather than reactive, to turbulent conditions. That means finding ways to ensure your brand survives an economic downturn and remains nimble to address economic changes. The smartest agencies can increase the return on your marketing investment and drive growth, while the worst agencies waste your time and money. We’ve compiled a checklist of things to review for your agency. Does your ..read more
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Centering Humans and Culture: Internal Road to Leadership – Sana Ansari
3Q/DEPT Blog
by Sana Ansari
1y ago
In this new blog series, Centering Humans and Culture: Road to Internal Leadership, we get to know employees who started at 3Q/DEPT early in their career and have moved up the ranks into leadership positions by accepting no limits. Let’s meet Sana Ansari, Senior Vice President of Client Services Operations at 3Q/DEPT. How did you find 3Q/DEPT, and what was your first role at the company? I joined ‘3Q/DEPT’ back when it was called PPC Associates, and I was lucky enough to truly experience the various evolutions of this amazing company. From acquiring iSearch media, to rebranding to 3Q Digital ..read more
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