The Role of Cannabis Business Social Networks: Change is constant in the cannabis industry. Professionals and enthusiasts alike want to stay updated on new developments, trends, and regulations. However, the objectives of joining a cannabis social network differ vastly between professionals and enthusiasts. Professionals have to do more than scroll through pictures and videos. You have to be an active participant. For an industry professional or a cannabis business, There are eight key goals for joining cannabis social platforms.  Learn about a wide range of topics influencing the indust ..read more

Step 1: Know Your Target Audience and Craft a Buyer’s Journey Target markets serve as the guiding compass for a strategic approach to marketing agency sales in any industry. Knowing your client audience’s specific demographic, needs, and preferences allows agencies to align their messages and services so they resonate with decision-makers. Agencies gain invaluable insights into behaviors, industry trends, and competitive landscapes by identifying target markets. This information empowers them to understand the unique challenges and opportunities within their niche, enabling the creation of spe ..read more

Marketing Revenue Attribution Marketing revenue attribution is a data analysis approach that assigns value to each interaction a customer has with a brand before converting. The goal of marketing attribution is to understand the role of each individual marketing channel or campaign in the customer’s decision-making process. By identifying and giving credit to the touchpoints that contribute to purchases, companies can optimize their marketing strategies, allocate resources effectively, and enhance overall campaign performance.  The modern customer journey is complex and multifaceted. Not ..read more

SMS Marketing Strategy Best Practices Of course, the success of your SMS campaign hinges on more than a message being delivered and opened. Here’s how to integrate text marketing into your existing strategy for higher engagement, improved customer satisfaction, and brand affinity for your dispensary. Leveraging SMS for Targeted Promotions Audience targeting in text marketing offers several benefits for cannabis businesses aiming to optimize their efforts. This strategy is all about personalized and relevant communication. By tailoring messages to specific demographics, interests, or behaviors ..read more

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. In fact, 20% of pharma marketers find the extremely restrictive regulations to be the most challenging part of their jobs.” Although compliance can be a friction point between marketers and executives, following guidelines is a ..read more

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to reach a target market with personalized messages at scale. Adding an extra layer, agencies can track campaign data to enhance efficiency, optimize ad spend, and improve campaign performance by delivering relevant content to th ..read more

What is CTV/OTT?  You may have noticed your audiences migrating from network television to digital platforms via internet-connected TVs and mobile devices. These days, consumers prefer visual storytelling. Meanwhile, advertisers must continue to leverage data to boost campaign efficiency. These combined market forces drive the popularity of Over-The-Top (OTT) and Connected TV (CTV) with brands and audiences alike.  While your advertising executive might use CTV and OTT interchangeably, referring to the delivery of advertisements over internet-connected devices, they are two different ..read more

What are Cannabis MAIDs? MAIDs, or mobile advertising IDs, are a unique string of digits assigned to a mobile phone. Cannabis Mobile Advertising Ids are used to track location based data and can be connected to hashed emails and IP addresses to link mobile habits to digital, and in-store behavior across all channels back to an individual person. This gives a fuller picture of who your target audience is, where they convert, and deeper insight into how to market to them. In North America, the average person has 8.2 connections and devices with it forecasted to increase to 13.4 by 2023. When run ..read more

5 Benefits of Martech for Cannabis Dispensaries Martech offers a range of tools and strategies that can streamline, automate, and measure various sales and marketing-related tasks and workflows within a dispensary setting.  Increased Operational Efficiency: Martech tools automate time-consuming tasks, allowing dispensaries to operate more efficiently. Automation can be applied to processes such as inventory management, order processing, and appointment scheduling. By automating these tasks, dispensaries can save time, reduce errors, and allocate resources more effectively. Data-Driven Ma ..read more

A Step-by-Step Guide to Create Cannabis Display Ad Landing Pages That Convert Step 1: Define Your Goals Determine the primary goal of your landing page.  Is it to generate sales, capture leads, or promote a specific product? Clearly outline your objectives to ensure your landing page aligns with your business goals. Step 2: Understand Your Target Audience Identify your target audience demographics, preferences, and needs. Use this information to tailor your landing page design, content, and messaging to resonate with your target audience needs. Step 3: Craft A Compelling Headline a ..read more