Since cannabis legalization over five years ago, the industry remains dominated by men and hindered by the same glass ceiling we see in conventional industries.  The inaugural Radicle Femmes, coinciding with International Women’s Day 2024, marked a significant step forward, sparking conversations on redefining industry norms and embracing the power of diversity. Hosted by Marigold PR and sponsored by the Ontario Cannabis Store (OCS), Panther Group, Sister Merci, and Solei, this groundbreaking event marked Canada’s largest networking platform for women in cannabis, centred around the IWD t ..read more

Celebrating milestones in the construction and manufacturing industries is a valuable opportunity for businesses to showcase their success stories, commemorate their achievements, and boost their brand visibility. Through effective PR campaigns, B2B brands can leverage grand openings, anniversaries, and other significant events to build trust among target audiences, position their company as an industry leader, and strengthen relationships. In this blog, we’ll explore the strategic approach to milestone celebrations for B2B industrial construction and manufacturing companies, focusing on the k ..read more

Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing habits due to the holiday season. Understanding these movements can better inform business decisions, helping companies adapt to the festive surge and capitalize on the opportunities it presents. Around the holidays, the cannabis market is inundated with festive-themed products, deals and discounts, and countless brands and options to choose from. As many cannabis companies look for their piece of the pot pie, brands are vying for the attention of a niche audienc ..read more

Embark on a journey of discovery and growth through Cannabis MarketSpace. Navigating the industry’s landscape can be a daunting task for professionals seeking reliable resources and services. This groundbreaking platform grants you free access to a wealth of business professionals, job postings, event listings, and new and gently used items. Revolutionizing the way cannabis professionals connect, Cannabis MarketSpace serves as the ultimate destination for your cannabis needs. Crafted with an entrepreneurial mindset, this platform provides a wide array of offerings, empowering cannabis business ..read more

Committed to elevating cannabis brands through industry expertise and strategic networking, Marigold Marketing & PR hosted a free, virtual event, Marigold Live: B2B Marketing & PR for Cannabis Brands, which featured a distinguished panel of industry experts. As the cannabis industry continues to evolve, it requires adaptability and innovation. B2B companies in this market must implement a strategic approach to identify new opportunities and differentiate themselves in a highly competitive and saturated space.  Our panellists, including cannabis trade media and influential B2B bran ..read more

Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries worldwide. As the market continues to expand, it’s increasingly important for cannabis brands to establish themselves as leaders in the industry. One crucial element for building a positive reputation and gaining market visibility is B2B public relations.  In a saturated and stigma-ridden industry, a well-crafted PR strategy with accompanying tactics can provide a competitive edge. By creating a powerful campaign, cannabis brands can b ..read more

How to Measure the Success of a PR Campaign  To make the most of your PR efforts, it’s essential to measure your success. Public relations is a critical component of any business or organization’s marketing strategy. It helps build a strong reputation, increase brand awareness, and drive more traffic and sales.  When clients come to Marigold, we are often asked how campaigns are measured. Marigold invests heavily in tools for our clients like Meltwater, Sprout Social and Hubspot that help us dig deep into every campaign. While there are many different ways to track and monitor succes ..read more

Marigold, a psychedelics PR agency, held Marigold Live: PR & Branding in the Psychedelic Space, a free online event with industry-leading speakers. The post PR for Psychedelics: Industry Insights with Marigold PR first appeared on MARiGOLDPR. The post PR for Psychedelics: Industry Insights with Marigold PR appeared first on MARiGOLDPR ..read more

Celebrate Budtenders during B-Week March 21-25 In an ever-blossoming industry where new information develops almost daily, we celebrate innovation on a corporate level, we celebrate position changes, we celebrate technological advancement, but we often leave the faces of cannabis retail out of the conversation. Tether knows that it’s time to celebrate budtenders and their dedication to the cannabis industry, consumer education, and professional development.  Tether, Marigold’s budtender community, is here to celebrate budtenders and their contribution to the industry during Budtender Appr ..read more

Marigold PR is excited to be headed to some incredible events for Spring of 2022. Here are a few we can’t wait to visit. The post 2022 Spring Cannabis Events first appeared on MARiGOLDPR. The post 2022 Spring Cannabis Events appeared first on MARiGOLDPR ..read more