A Google Business Profile (GBP) is often the first piece of information people will find about your organization. It appears on the side of the webpage when people search for your business — or for anything the algorithm considers directly relevant. The GBP can then lead customers to your website, phone number, address, and more.  ..read more

If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is no easy task. From innovative product design to content creation to product marketing, all of it is on your shoulders ..read more

With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with influencers is big business, with ad spend on influencers totaling $6.16 billion in 2023. You may think that working with an influencer will blow your marketing budget, but it doesn’t have to. Businesses of all sizes can successfully incorporate influencer marketing into their strategy to build brand awareness and attract new customers. Here’s how.  ..read more

In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs are among the best ways to improve website traffic and leave an impression on potential customers. However, before you get started, you must determine the best blog strategies and topics for your business.  ..read more

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement unique SEO strategies, such as localized keywords and metadata, to establish trust in their local communities.  ..read more

When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's. Google. Patagonia. Target. What do they all have in common? A strong brand identity ..read more

Have you ever noticed how many brands use the color blue in their logos and on their websites? The reason is simple: they want you to trust them. Blue is the single most frequently used color in corporate logos. It's especially common in brands where trust is paramount, such as financial services, cybersecurity, and healthcare ..read more

Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name doesn’t pop up immediately in the results (bummer), but this person is persistent in their pursuit of answers. After scrolling for a bit, they find your website and are ecstatic because it sounds like exactly what they’re looking for. As soon as they open your site, however, the excitement diminishes and they stare dejectedly at their computer screen before returning to Google search.  ..read more

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website. Unfortunately, many companies that provide superior products and customer service don't put their best foot forward online. These businesses don't realize that visitors today use your website as a proxy in assessing who you are and the quality of work you deliver ..read more

Just as with domain age, there is controversy among SEO experts as to whether Google rewards domains whose registrations have been prepaid for longer periods of time. While many brands simply renew their domain registrations annually, other brands pay upfront to register theirs for multiple years or even the maximum 10 years. Does this demonstration of long-term commitment earn these brands more trust from Google ..read more